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The Korean Business Research Institute has published the Top 50 KPop Girl Group Popularity and Brand Reputation Rankings for January 2021.
As cited from Rekorea, “Brand reputation index is an index derived from big data brands and analyzes the consumer behavior which consists of participation value, communication value, media value, and community value. Through brand reputation analysis, it is possible to find out who, where, how, and why is talking about the brand”.
Top 50 KPop Girl Group Popularity & Brand Reputation Rankings in January 2021
For the analysis, the institute has collected big data of 42,652,998 brands reputation of Kpop girl groups from December 10, 2020, to January 10, 2021. Moreover, compared to the 48,395,989 big data of Kpop girl group brand reputation in December, it decreased by 11.87%.
Top 5 KPop Girl Group Brand Reputation Rankings
1. BLACKPINK
Brand Index: 4,695,457
Participation Index: 348,568
Media Index: 988,320
Communication Index: 1,398,613
Community Index: 1,959,955
In comparison to the brand reputation index of 4,786,776 in December 2020, it fell 1.91% in January.
2. TWICE
Brand Index: 4,178,019
Participation Index: 405,416
Media Index: 1,402,440
Communication Index: 1,112,161
Community Index: 1,258,002
Compared to the brand reputation index of 4,234,719 in December 2020, it fell 1.34% in January.
3. IZ*ONE
Brand Index: 3,802,710
Participation Index: 540,464
Media Index: 1,074,160
Communication Index: 979,199
Community Index: 1,208,886
In comparison to the brand reputation index of 3,365,110 in December 2020, it rose 13.00% in January.
4. (G)I-DLE
Brand Index: 2,973,921
Participation Index: 220,932
Media Index: 914,080
Communication Index: 1,186,214
Community Index: 652,695
In comparison to the brand reputation index of 1,954,512 in December 2020, it rose 52.16% in January.
5. OH MY GIRL
Brand Index: 2,759,787
Participation Index: 323,816
Media Index: 815,480
Communication Index: 991,576
Community Index: 628,915
In comparison to the brand reputation index of 2,712,338 in December 2020, it rose 1.75% in January.
TOP 30 KPop Girl Group Brand Reputation Rankings in November 2020 – January 2021
As a result of the analysis, BLACKPINK is still at the #1 rank. Then, at #2 there is TWICE and IZ*ONE at #3 followed by (G)I-DLE at #4 and OH MY GIRL at #5.
Moreover, the results of the high ranking keyword analysis associated with BLACKPINK are “Lovesick,” “How You Like That,” and “Whistle.” In addition to this, the words “hold,” “surpass,” and “record” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 74.16%.
TOP 50 KPop Girl Group Popularity & Brand Reputation Rankings in January 2021
1. BLACKPINK
2. TWICE
3. IZ*ONE
4. (G)I-DLE
5. Oh My Girl
6. GFRIEND
7. MAMAMOO
8. aespa
9. ITZY
10. APRIL
11. Girls’ Generation
12. Lovelyz
13. Red Velvet
14. Apink
15. LOONA
16. MOMOLAND
17. WJSN
18. woo!ah!
19. Weeekly
20. STAYC
21. fromis_9
22. Ladies’ Code
23. DreamCatcher
24. Weki Meki
25. Berry Good
26. Rocket Punch
27. Girl’s Day
28. LABOUM
29. f(x)
30. EXID
31. CLC
32. After School
33. Blah Blah
34. GWSN
35. Secret Number
36. BESTie
37. Stellar
38. Brown Eyed Girls
39. PRECIOUS
40. DIA
41. Cherry Bullet
42. Cignature
43. Pristin
44. NATURE
45. ELRIS
46. Hello Venus
47. TWEETY
48. CAMILA
49. Bling Bling
50. GSA
Source: Rekorea
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