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The Korean Business Research Institute has published the Top 50 Most Popular KPop Idols Brand Reputation Rankings for January 2021.
As cited from Rekorea, “The Brand Reputation Index is an index that extracts big data of a brand and analyzes it by consumer behavior. Then, it classifies and weights into participation value, communication value, media value, and social value. Brand reputation analysis can help you to find out who, where, how, and why talking about your brand”.
The Most Popular KPop Idols Brand Reputation Rankings in January 2021
For the analysis, the institute has collected big data of 139,838,413 brand reputation of 1.453 K-pop idols from December 30, 2020, to January 20, 2021. Moreover, compared to the 165,977,509 brand big data of kpop idols brand reputation in November 2020, it decreased by 15.75%.
As a result, the most popular KPop idols’ brand reputation rankings in January 2021 BTS Jimin still at the top of the list this month with a brand reputation index of 8,016,940. The high-ranking phrases in keyword analysis associated with BTS Jimin are “ARMY,” “Sarang,” and “birthday.” In addition to this, the words “celebrate,” “chosen,” and “surpass” are the highest-ranking related terms. The idol’s positivity-negativity analysis has positive reactions with a score of 81.06%.
BLACKPINK Jennie, with a brand reputation index of 7,782,727, has an impressive 224.09% rise on the second spot. Previously in November 2020, she was on the 30 ranks. BTS’s V took third place for January with a brand reputation index of 7,055,289, with a 10.24% rise from his score in November 2020.
Top 5 top popular kpop idols brand reputation rankings
1. BTS Jimin
Brand Index: 8,016,940
Participation Index: 897,661
Media Index: 1,805,890
Communication Index: 2,930,274
Community Index: 2,383,115
Compared to the November brand reputation index of 9,463,655, it fell by 15.29%.
2. BLACKPINK Jennie
Brand Index: 7,782,727
Participation Index: 367,790
Media Index: 859,869
Communication Index: 3,253,899
Community Index: 3,301,169
Compared to the November brand reputation index of 2,401,373, it rose by 224.09%.
3. BTS V
Brand Index: 7,055,289
Participation Index: 954,190
Media Index: 1,888,729
Communication Index: 1,859,085
Community Index: 2,353,285
Compared to the November brand reputation index of 6,399,918, it rose by 10.24%.
4. BTS Jungkook
Brand Index: 5,829,572
Participation Index: 489,292
Media Index: 1,303,886
Communication Index: 1,668,235
Community Index: 2,368,159
Compared to the November brand reputation index of 6,416,564, it fell by 9.15%.
5. BTS Jin
Brand Index: 5,797,118
Participation Index: 549,809
Media Index: 1,284,577
Communication Index: 1,427,500
Community Index: 2,535,233
Compared to the November brand reputation index of 4,938,949, it rose by 17.38%.
Top 30 most popular kpop idols brand reputation rankings
1. BTS Jimin
2. BLACKPINK’s Jennie
3. BTS V
4. BTS Jungkook
5. BTS Jin
6. BTS Suga
7. Kang Daniel
8. TVXQ Yunho
9. ASTRO Cha Eun Woo
10. BTS RM
11. BLACKPINK Jisoo
12. BTS J-Hope
13. BLACKPINK Rosé
14. MAMAMOO Hwasa
15. EXO Baekhyun
16. Super Junior Kim Heechul
17. (G)I-DLE Yuqi
18. (G)I-DLE Miyeon
19. BLACKPINK Lisa
20. NCT Jungwoo
21. IZ*ONE Kim Min Ju
22. NCT Jaehyun
23. Girls Generation’s Taeyeon
24. Oh My Girl Arin
25. HOTSHOT Ha Sung Woon
26. Kim Jae Hwan
27. IZ*ONE Jang Won Young
28. Girls’ Generation Hyoyeon
29. Red Velvet Wendy
30. SHINee Taemin
Top 50 Most Popular KPop Idols Brand Reputation Rankings
Further, check out the most popular kpop idols’ brand reputation rankings from 31 to 50 below:
31. Red Velvet Joy
32. NU’EST Minhyun
33. aespa Karina
34. SHINee Choi Min-ho
35. TVXQ Changmin
36. NCT Jisung
37. April Lee Na-eu
38. aespa Winter
39. Oh My Girl Hyun Seung-hee
40. LOONA Chuu
41. Oh My Girl Choi Hyo-Jung
42. Big Bang G-Dragon
43. CNBLUE Jung Yong-Hwa
44. Super Junior Choi Kyuhyun
45. Momoland Nancy
46. SF9 Rowoon
47. Cosmic Girls Bona
48. Winner Kang Seung-Yoon
49. MAMAMOO Wheein
50. Oh My Girl Kim Ji-ho
Are your favorite kpop idols on the list?
Source: 1
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