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The Korean Business Research Institute has published the Top 50 Korean Singer Brand Reputation Rankings for November 2020.
As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of a brand and analyzes it by consumer behavior. Then classifies and weights it into participation value, communication value, media value, and social value. Brand reputation analysis can help you to find out who, where, how, and why talking about your brand.”
Korean Singers Popularity & Brand Reputation Rankings in November 2020
The Korean Business Research Institute has analyzed 154,486,827 big data for Korean singer brand collected from October 27, 2020, to November 27, 2020. Compared to 168.915.428 big data of Korean singers brand in October, it decreased by 8,54%.
BTS reached first place this November with a brand reputation index of 16,394,907. With ‘Dynamite’ and ‘Life Goes On,’ the BTS brand raised consumer interest and consumption. Next, Lim Young Woong brand in second place created a solid fandom on YouTube and the community. Also, TWICE on third place was gaining popularity with their comeback single ‘I CAN’T STOP ME.’
Top 5 Korean singer
1. BTS
Brand Index: 16,394,907
Participation Index: 4,216,648
Media Index: 4,584,329
Communication Index: 3,701,870
Community Index: 3,892,060
Compared to the brand reputation index of 16,698,674 in October. As a result, it fell by 1.82%.
2. Im Young Woong
Brand Index: 11,604,047
Participation Index: 4,200,518
Media Index: 1,634,206
Communication Index: 2,890,501
Community Index: 2,878,821
Compared to the brand reputation index of 12,663,664 in October. As a result, it fell by 8.37%.
3. TWICE
Brand Index: 9,897,614
Participation Index: 1,216,220
Media Index: 1,328,980
Communication Index: 2,957,720
Community Index: 4,394,694
Compared to the brand reputation index of 2,680,754 in October. As a result, it rose 269.21%.
3. NCT
Brand Index: 6.290.02
Participation Index: 538.735
Media Index: 1.205.465
Communication Index: 2.024.016
Community Index: 2.521.810
Compared to the brand reputation index of 10.815.826 in October. As a result, it fell 41,84%.
5. BLACKPINK
Brand Index: 6.154.886
Participation Index: 1.027.027
Media Index: 1.365.798
Communication Index: 1.756.105
Community Index: 2.005.957
Compared to the brand reputation index of 11.740.474 in October. As a result, it fell 47,58%.
Top 50 Korean singer
1. BTS
2. Im Young Woong
3. TWICE
4. NCT
5. BLACKPINK
6. IU
7. Young Tak
8. Im Chang Jung
9. (G)I-DLE
10. MAMAMOO
11. Lee Chan Won
12. EXO Baekhyun
13. Na Hoon Ah
14. Oh My Girl
15. MAMAMOO Hwasa
16. SEVENTEEN
17. IZ*ONE
18. Lee Seung Gi
19. Kang Daniel
20. Jessi
21. EXO
22. GFRIEND
23. ITZY
24. Red Velvet
25. Noel
26. WINNER Song Mino
27. Apink
28. Jung Dong Won
29. Juk Jae
30. Girls’ Generation Taeyeon
31. Kim Jun-su
32. Jang Minho
33. SONGGAIN
34. Kim Heejae
35. Paul Kim
36. Jannabi
37. Oh My Girl YooA
38. Sunmi
39. KyoungSeo
40. Park Jin-young
41. Red Velvet Joy
42. Vibe
43. Baek Yerin
44. Zico
45. Chungha
46. AKMU
47. Beom June Jang
48. Super Junior Kyuhyun
49. BOL4
50. Ha Yea Song
Source: 1
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