The Korean Business Research Institute has published the Top 100 KPop Individual Boy Group Members Brand Reputation Rankings for November 2020.
Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior which is classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”
KPop Boy Group Members Brand Reputation Rankings November 2020
For the analysis, the institute has collected big data of 137,809,607 brands reputation of 653 Kpop individual boy group from October 13 to November 13, 2020. Moreover, compared to the 113,571,467 big data of Kpop boy group brand reputation in October, it increased by 21.34%.
As a result of the analysis, BTS Jimin #1 rank. Then on #2, there is ASTRO Moonbin, followed by NCT Jaehyun on #3, BTS V on #4, and ASTRO Cha Eun Woo on #5.
Moreover, the results of the high ranking keyword analysis associated with BTS Jimin are “Filter,” “ARMY,” and “innovator.” In addition to this, the words “surpass,” “award,” and “release” are the highest-ranking related terms. Additionally, in the ratio analysis, it has a positive ratio of 80.02%.
Top 5 KPop Boy Group Members Brand Reputation Rankings
1. BTS JIMIN
Brand Index: 5,192,015
Participation Index: 876,082
Media Index: 1,544,187
Communication Index: 1,435,087
Community Index: 1,336,660
In comparison to the brand reputation index of 5,511,794 in October, it fell 5.80 % in November.
2. ASTRO MOONBIN
Brand Index: 3,954,327
Participation Index: 726,552
Media Index: 1,202,265
Communication Index: 942,338
Community Index: 1,083,172
In comparison to the brand reputation index of 1,106,774 in October, it rose 257.28% in November.
3. NCT JAEHYUN
Brand Index: 3,870,841
Participation Index: 479,110
Media Index: 967,626
Communication Index: 1,263,168
Community Index: 1,160,937
In comparison to the brand reputation index of 2,920,706 in October, it rose 32.53% in November.
4. BTS V
Brand Index: 3,831,305
Participation Index: 635,188
Media Index: 1,195,595
Communication Index: 1,060,449
Community Index: 940,072
In comparison to the brand reputation index of 3,814,321 in October, it rose 0.45% in November.
5. ASTRO CHA EUN WOO
Brand Index: 3,830,413
Participation Index: 892,862
Media Index: 960,764
Communication Index: 858,022
Community Index: 1,118,765
In comparison to the brand reputation index of 2,667,898 in October, it rose 43.57% in November.
Top 30 KPop Boy Group Members Brand Reputation
1. BTS Jimin
2. ASTRO Moonbin
3. NCT Jaehyun
4. BTS V
5. ASTRO Cha Eun Woo
6. EXO Kai
7. BTS Jungkook
8. BTS RM
9. BTS Jin
10. BTS Suga
11. NCT Doyoung
12. SHINee Taemin
13. NCT Taeyong
14. NCT Mark
15 BTS J-Hope
16. NCT Jungwoo
17. ASTRO MJ
18. NCT Jaemin
19. TXT Soobin
20. TXT Yeonjun
21. NCT Jisung
22. NCT Haechan
23. TXT Taehyun
24. NCT’s Jeno
25. NCT Chenle
26. TXT Beomgyu
27. MONSTA X Minhyuk
28. EXO Baekhyun
29. SEVENTEEN Jun
e 30. AB6IX Lee Dae Hwi
Top 100 KPop Boy Group Members Brand Reputation in November 2020
Is your bias on the list?
Source: Rekorea
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