The Korean Business Research Institute has published the Top 100 KPop Idol Group Brand Reputation Rankings for November 2020.
Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior which is classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”
KPop Idol Group Brand Reputation Rankings in November 2020
For the analysis, the institute has collected big data of 146.110.257 brands reputation of 100 Kpop idols from October 20 to November 20, 2020. Moreover, compared to the 124.739.251 brand big data of Kpop idols brand reputation in September, it increased by 17,13%.
As a result, BTS is still in the first position in KPop idol group brand reputation rankings for November 2020. The high ranking keyword analysis results associated with BTS are “BE, YouTube, and military service.” In addition to this, the words “comeback, comfort, and surpass” are the highest-ranking related terms. Additionally, in the ratio analysis, it has a positive ratio of 76.82%.
The Top 5 KPop Idol Group Brand Reputation Rankings
1. BTS
Brand Index: 16,858,121
Participation Index: 2,329,536
Media Index: 3,315,985
Communication Index: 5,997,538
Community Index: 5,215,062
Compared to the brand reputation index of 14.227.757 in October. As a result, it rose 18,49%.
2. TWICE
Brand Index: 6.969.127
Participation Index: 1,256,112
Media Index: 1,062,289
Communication Index: 3,155,225
Community Index: 1,495,501
Compared to the brand reputation index of 2.667.707 in October. As a result, it rose 161,24%.
3. NCT
Brand Index: 6,165,057
Participation Index: 549,096
Media Index: 980,577
Communication Index: 2,800,977
Community Index: 1,834,407
Compared to the brand reputation index of 8.520.046 in October. As a result, it fell 27,64%.
4. BLACKPINK
Brand Index: 5,484,057
Participation Index: 758,120
Media Index: 836,333
Communication Index: 2,596,277
Community Index: 1,293,553
Compared to the brand reputation index of 2.280.242 in October. As a result, it fell 55,34%.
5. IZ*ONE
Brand Index: 5,299,538
Participation Index: 979,968
Media Index: 446,044
Communication Index: 1,973,109
Community Index: 1,900,417
Compared to the brand reputation index of 2.662.017 in October. As a result, it rose 99,08%.
The Top 30 KPop Idol Group Brand Reputation Rankings
1. BTS
2. TWICE
3. NCT
4. BLACKPINK
5. IZ*ONE
6. SEVENTEEN
7. (G)I-DLE
8. SHINee
9. Oh My Girl
10. MAMAMOO
11. EXO
12. MOMOLAND
13. TXT
14. Weeekly
15. GFRIEND
16. ONF
17. STAYC
18. BTOB
19. MONSTA X
20. LOONA
21. WJSN
22. AB6IX
23. SECRET NUMBER
24. Red Velvet
25. Lovelyz
26. aespa
27. Bling Bling
28. The Boyz
29. ITZY
30. Super Junior
Check out the top 100 Kpop idol group brand reputation rankings for November 2020 below:
Is your favorite Kpop idol group on the list?
Source: 1
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