KPop October Individual Girl Group Members Brand Reputation Rankings

The Korean Business Research Institute has published the Top 100 KPop Idols Brand Reputation Rankings for Individual KPop Girl Group in Korea for October 2020.

Citing from Rekorea, “The brand reputation index is an index derived from brand big data and analyzed by consumer behavior to classify it into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

Moreover, the big data is analyzed to produce a brand performance index with consumer behavior with a classification of participation value, communication value, media value, and social value.

KPop October Individual KPop Girl Group Brand Reputation Rankings 2020

For the analysis, the institute has collected big data of 75,469,921 brands of 510 girl group members data from September 17 to October 17, 2020. Compared to the 169,642,975 big data of Kpop girl group personal brand reputation in September, it increases by 8.37%.

As a result of analyzing KPop brand reputation rankings for the October individual Kpop girl group member, BLACKPINK Jennie is #1, followed by Oh My Girl Arin on #2, and BLACKPINK Jisoo on #3. Moreover, BLACKPINK Jennie grabs the #1 position again after BLACKPINK Jisoo took the #1 position last September.

The highest search keywords related to BLACKPINK Jennie brand, in the individual girl group members’ brand reputation, are ‘overcome, lovely, solo, Netflix, and record.” In the ratio analysis, it was analyzed with a positive ratio of 59.22%.

Top 5 list of Individual Girl Group Members

BLACKPINK Jennie

Brand Index: 3,919,492

Participation Index: 1,060,324

Media Index: 845,076

Communication Index: 915,094

Community Index: 1,098,998

October’s brand index has decreased compared to the brand reputation index of 2,201,042 in September. As a result, it rose by 78.07%.

Oh My Girl Arin

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Brand Index: 3,322,064

Participation Index: 2,125,878

Media Index: 167,591

Communication Index: 651,860

Community Index: 376,736

October’s brand index has decreased compared to the brand reputation index of 1,703,75 in September. As a result, it rose by 94.99%.

BLACKPINK Jisoo

Brand Index: 3,293,081

Participation Index: 1,078,570

Media Index: 789,618

Communication Index: 572,452

Community Index: 852,441

October’s brand index has increased compared to the brand reputation index of 2,707,148 in September. As a result, it rose by 21.64%.

T-ara Jiyeon

Brand Index: 2,567,104

Participation Index: 2,107,380

Media Index: 133,070

Communication Index: 173,046

Community Index: 153,608

October’s brand index has decreased compared to the brand reputation index of 315,209 in September. As a result, it rose by 714.41%.

Oh My Girl YooA

Brand Index: 2,561,653

Participation Index: 951,894

Media Index: 566,802

Communication Index: 666,954

Community Index: 376,003

October’s brand index has decreased compared to the brand reputation index of 2,264,739 in September. As a result, it rose by 13.11%.

Top 30 Top KPop Brand Reputation for Individual Girl Group Members in October 2020

1. BLACKPINK Jennie
2. Oh My Girl Arin
3. BLACKPINK Jisoo
4. T-ara Jiyeon
5. Oh My Girl YooA
6. MAMAMOO Hwasa
7. BLACKPINK Rosé
8. BLACKPINK Lisa
9. Oh My Girl Seunghee
10. WJSN Bona
11. Red Velvet Joy
12. Girls’ Generation Seohyun
13. Oh My Girl Hyojung
14. APRIL Naeun
15. (G)I-DLE Yuqi
16. Oh My Girl Binnie
17. Red Velvet Irene
18. IZ*ONE Jang Won Young
19. Oh My Girl Jiho
20. Red Velvet Seulgi
21. LOONA Choerry
22. GFRIEND Sowon
23. Oh My Girl Mimi
24. Girls’ Generation Taeyeon
25. WJSN Soobin
26. WJSN Luda
27. GFRIEND SinB
28. TWICE Nayeon
29. WJSN Yeoreum
30. Red Velvet Yeri

Is your bias on the list?

Source: Rekorea

More about KPOP Rankings:

• Kpop October Individual Boy Group Members Brand Reputation Rankings
• Top 30 KPop September Individual Girl Group Brand Reputation Rankings
• KPop September Individual Boy Group Brand Reputation Rankings
• Top 30 KPop August Individual Boy Group Members Brand Reputation Rankings
• Top 30 Most Popular KPop Idols Brand Reputation Ranking in Korea 2020