The Korean Business Research Institute has published the Top 100 KPop Idols Brand Reputation Rankings for Individual KPop Girl Group in Korea for October 2020.
Citing from Rekorea, “The brand reputation index is an index derived from brand big data and analyzed by consumer behavior to classify it into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”
Moreover, the big data is analyzed to produce a brand performance index with consumer behavior with a classification of participation value, communication value, media value, and social value.
KPop October Individual KPop Girl Group Brand Reputation Rankings 2020
For the analysis, the institute has collected big data of 75,469,921 brands of 510 girl group members data from September 17 to October 17, 2020. Compared to the 169,642,975 big data of Kpop girl group personal brand reputation in September, it increases by 8.37%.
As a result of analyzing KPop brand reputation rankings for the October individual Kpop girl group member, BLACKPINK Jennie is #1, followed by Oh My Girl Arin on #2, and BLACKPINK Jisoo on #3. Moreover, BLACKPINK Jennie grabs the #1 position again after BLACKPINK Jisoo took the #1 position last September.
The highest search keywords related to BLACKPINK Jennie brand, in the individual girl group members’ brand reputation, are ‘overcome, lovely, solo, Netflix, and record.” In the ratio analysis, it was analyzed with a positive ratio of 59.22%.
Top 5 list of Individual Girl Group Members
BLACKPINK Jennie
Brand Index: 3,919,492
Participation Index: 1,060,324
Media Index: 845,076
Communication Index: 915,094
Community Index: 1,098,998
October’s brand index has decreased compared to the brand reputation index of 2,201,042 in September. As a result, it rose by 78.07%.
Oh My Girl Arin
iframe src=”https://assets.pinterest.com/ext/embed.html?id=862439397367749907″ width=”236″ height=”454″ frameborder=”0″ scrolling=”no”>Brand Index: 3,322,064
Participation Index: 2,125,878
Media Index: 167,591
Communication Index: 651,860
Community Index: 376,736
October’s brand index has decreased compared to the brand reputation index of 1,703,75 in September. As a result, it rose by 94.99%.
BLACKPINK Jisoo
Brand Index: 3,293,081
Participation Index: 1,078,570
Media Index: 789,618
Communication Index: 572,452
Community Index: 852,441
October’s brand index has increased compared to the brand reputation index of 2,707,148 in September. As a result, it rose by 21.64%.
T-ara Jiyeon
Brand Index: 2,567,104
Participation Index: 2,107,380
Media Index: 133,070
Communication Index: 173,046
Community Index: 153,608
October’s brand index has decreased compared to the brand reputation index of 315,209 in September. As a result, it rose by 714.41%.
Oh My Girl YooA
Brand Index: 2,561,653
Participation Index: 951,894
Media Index: 566,802
Communication Index: 666,954
Community Index: 376,003
October’s brand index has decreased compared to the brand reputation index of 2,264,739 in September. As a result, it rose by 13.11%.
Top 30 Top KPop Brand Reputation for Individual Girl Group Members in October 2020
- BLACKPINK Jennie
- Oh My Girl Arin
- BLACKPINK Jisoo
- T-ara Jiyeon
- Oh My Girl YooA
- MAMAMOO Hwasa
- BLACKPINK Rosé
- BLACKPINK Lisa
- Oh My Girl Seunghee
- WJSN Bona
- Red Velvet Joy
- Girls’ Generation Seohyun
- Oh My Girl Hyojung
- APRIL Naeun
- (G)I-DLE Yuqi
- Oh My Girl Binnie
- Red Velvet Irene
- IZ*ONE Jang Won Young
- Oh My Girl Jiho
- Red Velvet Seulgi
- LOONA Choerry
- GFRIEND Sowon
- Oh My Girl Mimi
- Girls’ Generation Taeyeon
- WJSN Soobin
- WJSN Luda
- GFRIEND SinB
- TWICE Nayeon
- WJSN Yeoreum
- Red Velvet Yeri
Is your bias on the list?
Source: Rekorea
More about KPOP Rankings:
- Kpop October Individual Boy Group Members Brand Reputation Rankings
- Top 30 KPop September Individual Girl Group Brand Reputation Rankings
- KPop September Individual Boy Group Brand Reputation Rankings
- Top 30 KPop August Individual Boy Group Members Brand Reputation Rankings
- Top 30 Most Popular KPop Idols Brand Reputation Ranking in Korea 2020
