KPop September Individual Boy Group Brand Reputation Rankings

The Korean Business Research Institute has published the Top 100 KPop Idols Brand Reputation Rankings for Individual KPop Boy Group in Korea for September 2020.

Citing from Rekorea, “The brand reputation index is an index derived from brand big data and analyzed by consumer behavior to classify it into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

The big data is analyzed to produce a brand performance index with consumer behavior with a classification of participation value, communication value, media value, and social value.

KPop September Individual KPop Boy Group Brand Reputation Rankings 2020

For the analysis, the institute has collected a big data of 101,924,285 brands of 653 individual boy Kpop idols big data from August 17th to September 18th, 2020. Compared to the 75,815,596 big data of Kpop idols brand reputation in August, it increased by 34.44%.

As a result, the South Korean Septet boy group with #1 Dynamite song on Billboard chart Hot 100 fill the position in 1-7 of September individual boy group brand reputation rankings. KPop idols brand reputation ranking for September 2020 goes to BTS Jimin in 1st place, followed by BTS Jungkook on the 2nd place and BTS V in the 3rd place.

Top 10 Individual Boy Group Brand Reputation Rankings

1. BTS’s Jimin

Brand Index: 9,531,956
Participation Index: 1,380,855
Media Index: 3,808,023
Communication Index: 2,018,957
Community Index: 2,324,122
Compared to August’s brand reputation index of 6,476,311, the September brand index has increased by 47.18%.

2. BTS’s Jungkook

Brand Index: 7,445,171
Participation Index: 994,769
Media Index: 3,276,298
Communication Index: 1,863,021
Community Index: 1,311,083
Compared to August’s brand reputation index of 4,056,917, the September brand index has increased by 83.52%.

3. BTS’s V

Brand Index: 6,968,585
Participation Index: 1,216,194
Media Index: 3,104,398
Communication Index: 1,528,397
Community Index: 1,119,596
Compared to August’s brand reputation index of 3,337,225, the September brand index has increased by 108.81%.

4. BTS’ Suga

via GIPHY

Brand Index: 5,626,671
Participation Index: 649,731
Media Index: 2,872,770
Communication Index: 1,158,475
Community Index: 945, 695
Compared to August’s brand reputation index of 2,638,258, the September brand index has increased by 113.27%.

5. BTS’s RM

via GIPHY

Brand Index: 4,952,302
Participation Index: 757,629
Media Index: 2,990,769
Communication Index: 690,793
Community Index: 513,110
Compared to August’s brand reputation index of 1,638,938, the September brand index has increased by 202,17%.