KPop September Individual Girl Group Brand Reputation Rankings

The Korean Business Research Institute has published the Top 100 KPop Idols Brand Reputation Rankings for Individual KPop Girl Group in Korea for September 2020.

Citing from Rekorea, “The brand reputation index is an index derived from brand big data and analyzed by consumer behavior to classify it into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

The big data is analyzed to produce a brand performance index with consumer behavior with a classification of participation value, communication value, media value, and social value.

KPop September Individual KPop Girl Group Brand Reputation Rankings 2020

For the analysis, the institute has collected a big data of 69,642,975 brands of 510 individual girl Kpop idols big data from August 1st to September 19th, 2020. Compared to the 69,950,326 big data of Kpop idols brand reputation in August, it decreased by 0.44%.

As a result, Individual KPop Girl group brand reputation rankings for September 2020 go to Blackpink Jisoo in 1st place; followed by Oh My Girl’s YooA on the 2nd place and Blackpink’s Jennie in the 3rd place.

Top 5 Individual Girl Group Brand Reputation Rankings

BLACKPINK’s Jisoo

Brand Index: 2,707,148
Participation Index: 906,736
Media Index: 474,377
Communication Index: 764,096
Community Index: 561,940
Compared to August’s brand reputation index of 1,604,860, the September brand index has increased by 68.68%.

Oh My Girl’s YooA

Brand Index: 2,264,739
Participation Index: 684,467
Media Index: 638,627
Communication Index: 667,924
Community Index: 273,721
Compared to August’s brand reputation index of 826,710, September brand index has increased 173.95%.

BLACKPINK’s Jennie

Brand Index: 2,201,042
Participation Index: 619,826
Media Index: 396,984
Communication Index: 736,981
Community Index: 447,251
Compared to August’s brand reputation index of 2,549,026, September brand index has decreased 13.65%.

(G)I-DLE’s Soyeon

Brand Index: 1,743,886
Participation Index: 321,121
Media Index: 372,486
Communication Index: 473,854
Community Index: 576,425
Compared to August’s brand reputation index of 1,333,115, September brand index has increased by 30.81 %.

Oh My Girl’s Arin

Brand Index: 1,703,751
Participation Index: 658,402
Media Index: 293,539
Communication Index: 464,474
Community Index: 287,336
Compared to August’s brand reputation index of 1,868,397, September brand index has decreased 8.81%.