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On March 13, The Korean Business Research Institute has published the most popular Kpop boy group in March 2021. Check out the complete list of Top 50 KPop Boy Group Popularity and Brand Reputation Rankings in March 2021 below.
March 2021 Most Popular KPop Boy Group and Their Brand Reputation Rankings
For the analysis, the Korea Institute of Corporate Reputation has collected42,275,23 big data of the K-pop boy group from February 13 to March 13, 2021. Moreover, compared to the 52,820,091 brand big data in February, it decreased by 19.96%.
As a result of the analysis, BTS maintains in the first place, followed by NCT, SHINee, Seventeen, and EXO. Further, high-ranking keywords related to BTS are “HYBE,” “Billboard,” and “Talk Show.” In addition to this, the words “surpass,” “donate,” and “award” are the highest-ranking related terms. Additionally, the Kpop boy group’s positive-negative analysis has a positive reaction of 87.52%.
Top 5 KPop Boy Group Brand Reputation Rankings
1. BTS
There's one thing I know for sure, and it's that @BTS_twt's #MTVUnplugged performance of #Telepathy will be living in my mind ALL DAY. 💜✨ #BTSonMTVpic.twitter.com/YbC39hc22L
— MTV (@MTV) February 24, 2021
Brand Participation Index: 1,945,152
Media Index: 3,694,958
Communication Index: 2,577,024
Community Index: 2,704,997
Brand Reputation Index: 10,922,131
It fell by 13.98% compared to the brand reputation index of 12,696,615 in February.
2. NCT
Brand Participation Index: 229,240
Media Index: 1,091,145
Communication Index: 1,444,799
Community Index: 956,813
Brand Reputation Index: 3,721,997
It fell by 16.23% compared to the brand reputation index of 4,443,291 in February.
3. SHINee
Brand Participation Index: 959,376
Media Index: 879,603
Communication Index: 738,837
Community Index: 634,558
Brand Reputation Index: 3,212,374
It rose by 91.50% compared to the brand reputation index of 1,677,521 in February.
4. SEVENTEEN
[GOING SEVENTEEN] 2021 Opening Title Sequence
— 세븐틴(SEVENTEEN) (@pledis_17) February 24, 2021
▶ https://t.co/BAht8NKF2p#SEVENTEEN#세븐틴#GOING_SVTpic.twitter.com/JWqXiSMJLx
Brand Participation Index: 450,208
Media Index: 567,914
Communication Index: 1,002,013
Community Index: 664,338
Brand Reputation Index: 2,684,473
It fell by 35.83% compared to the brand reputation index of 4,183,589 in February.
5. EXO
엑소 ‘Ko Ko Bop’ MV 유튜브 조회수 3억뷰 돌파!🌴
— EXO (@weareoneEXO) February 28, 2021
EXO ‘Ko Ko Bop’ MV hits 300 Million views! Thank you so much EXO-L❤️
🎬 https://t.co/rtVvjvoVqH#엑소#EXO#weareoneEXO#KoKoBop#코코밥pic.twitter.com/YXLFVsPgho
Brand Participation Index: 165,880
Media Index: 512,451
Communication Index: 667,359
Community Index: 513,768
Brand Reputation Index: 1,859,457
It fell by 17.60% compared to the brand reputation index of 2,256,513 in February.
TOP 50 KPop Boy Group Popularity and Brand Reputation Rankings in March 2021
1. BTS
2. NCT
3. SHINee
4. SEVENTEEN
5. EXO
6. ONF
7. THE BOYZ
8. MONSTA X
9. ATEEZ
10. ASTRO
11. Super Junior
12. TXT
13. BTOB
14. TREASURE
15. Stray Kids
16. KINGDOM
17. Golden Child
18. GOT7
19. BIGBANG
20. INFINITE
21. SF9
22. WINNER
23. Ciipher
24. MIRAE
25. PENTAGON
26. TVXQ
27. 2PM
28. ENHYPEN
29. Boyfriend
30. SECHSKIES
31. CRAVITY
32. CIX
33. VICTON
34. 2AM
35. ONEUS
36. Shinhwa
37. NU’EST
38. VIXX
39. HIGHLIGHT
40. VERIVERY
41. AB6IX
42. T1419
43. Block B
44. MCND
45. B1A4
46. BAP
47. DRIPPIN
48. TEENTOP
49. HOTSHOT
50. FTISLAND
Is your favorite group on the list?
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- Watch BTS on TVN ‘You Quiz On The Block’ & KBS 2021 ‘Let’s BTS’ Show
- March 2021 Popular Korean Drama Actor Brand Reputation Rankings
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