March 2021 KPop Boy Group Popularity & Brand Reputation Rankings

On March 13, The Korean Business Research Institute has published the most popular Kpop boy group in March 2021. Check out the complete list of Top 50 KPop Boy Group Popularity and Brand Reputation Rankings in March 2021 below.

March 2021 Most Popular KPop Boy Group and Their Brand Reputation Rankings

For the analysis, the Korea Institute of Corporate Reputation has collected42,275,23 big data of the K-pop boy group from February 13 to March 13, 2021. Moreover, compared to the 52,820,091 brand big data in February, it decreased by 19.96%.

As a result of the analysis, BTS maintains in the first place, followed by NCT, SHINee, Seventeen, and EXO. Further, high-ranking keywords related to BTS are “HYBE,” “Billboard,” and “Talk Show.” In addition to this, the words “surpass,” “donate,” and “award” are the highest-ranking related terms. Additionally, the Kpop boy group’s positive-negative analysis has a positive reaction of 87.52%.

Top 5 KPop Boy Group Brand Reputation Rankings

1. BTS

There's one thing I know for sure, and it's that @BTS_twt's #MTVUnplugged performance of #Telepathy will be living in my mind ALL DAY. 💜✨ #BTSonMTV pic.twitter.com/YbC39hc22L

— MTV (@MTV) February 24, 2021

Brand Participation Index: 1,945,152

Media Index: 3,694,958

Communication Index: 2,577,024

Community Index: 2,704,997

Brand Reputation Index: 10,922,131

It fell by 13.98% compared to the brand reputation index of 12,696,615 in February.

2. NCT

Brand Participation Index: 229,240

Media Index: 1,091,145

Communication Index: 1,444,799

Community Index: 956,813

Brand Reputation Index: 3,721,997

It fell by 16.23% compared to the brand reputation index of 4,443,291 in February.

3. SHINee

Brand Participation Index: 959,376

Media Index: 879,603

Communication Index: 738,837

Community Index: 634,558

Brand Reputation Index: 3,212,374

It rose by 91.50% compared to the brand reputation index of 1,677,521 in February.

4. SEVENTEEN

[GOING SEVENTEEN] 2021 Opening Title Sequence

▶ https://t.co/BAht8NKF2p#SEVENTEEN #세븐틴#GOING_SVT pic.twitter.com/JWqXiSMJLx

— 세븐틴(SEVENTEEN) (@pledis_17) February 24, 2021

Brand Participation Index: 450,208

Media Index: 567,914

Communication Index: 1,002,013

Community Index: 664,338

Brand Reputation Index: 2,684,473

It fell by 35.83% compared to the brand reputation index of 4,183,589 in February.

5. EXO

엑소 ‘Ko Ko Bop’ MV 유튜브 조회수 3억뷰 돌파!🌴
EXO ‘Ko Ko Bop’ MV hits 300 Million views! Thank you so much EXO-L❤️

🎬 https://t.co/rtVvjvoVqH#엑소 #EXO #weareoneEXO#KoKoBop #코코밥 pic.twitter.com/YXLFVsPgho

— EXO (@weareoneEXO) February 28, 2021

Brand Participation Index: 165,880

Media Index: 512,451

Communication Index: 667,359

Community Index: 513,768

Brand Reputation Index: 1,859,457

It fell by 17.60% compared to the brand reputation index of 2,256,513 in February.

TOP 50 KPop Boy Group Popularity and Brand Reputation Rankings in March 2021

1. BTS

2. NCT

3. SHINee

4. SEVENTEEN

5. EXO

6. ONF

7. THE BOYZ

8. MONSTA X

9. ATEEZ

10. ASTRO

11. Super Junior

12. TXT

13. BTOB

14. TREASURE

15. Stray Kids

16. KINGDOM

17. Golden Child

18. GOT7

19. BIGBANG

20. INFINITE

21. SF9

22. WINNER

23. Ciipher

24. MIRAE

25. PENTAGON

26. TVXQ

27. 2PM

28. ENHYPEN

29. Boyfriend

30. SECHSKIES

31. CRAVITY

32. CIX

33. VICTON

34. 2AM

35. ONEUS

36. Shinhwa

37. NU’EST

38. VIXX

39. HIGHLIGHT

40. VERIVERY

41. AB6IX

42. T1419

43. Block B

44. MCND

45. B1A4

46. BAP

47. DRIPPIN

48. TEENTOP

49. HOTSHOT

50. FTISLAND

Is your favorite group on the list?

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