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On March 14, The Korean Business Research Institute has published the most popular Kpop girl group in March 2021 Top 50 KPop Girl Group Popularity and Brand Reputation Rankings. As a result, BLACKPINK took the first spot, followed by Brave Girls on the second spot, and IZ*ONE on the third spot.
Most Popular KPop Girl Group and Their Brand Reputation Rankings in March 2021
For the analysis, the Korea Institute of Corporate Reputation has collected 30,836,297 big data of the K-pop girl group from February 14 to March 14, 2021. Moreover, compared to the 38,382,504 brand big data in February, it decreased by 19.66%.
On the top five of the rank, BLACKPINK remains in the first spot. Then, in the second spot is Brave Girls. The group is newly included in brand reputation analysis. Further, IZ*ONE is in the third spot, followed by (G)I-DLE in the fourth spot, and MAMAMOO in the fifth spot.
Furthermore, high ranking keywords related to BLACKPINK are “Rosé,” “On The Ground,” and “Solo.” In addition to this, the words “strong,” “release,” and “comeback” are the highest-ranking related terms. Additionally, on positive-negative analysis, the Kpop girl group’s has a positive reaction of 76.50%.
Top 5 KPop Girl Group Brand Reputation Rankings
1. BLACKPINK
Brand Participation Index: 426,808
Media Index: 979,048
Communication Index: 1,138,714
Community Index: 1,128,190
Brand Reputation Index: 3,672,760
It fell by 22.30% compared to the brand reputation index of 4,727,078 in February.
2. Brave Girls
Brand Participation Index: 950,956
Media Index: 169,920
Communication Index: 1,277,679
Community Index: 1,157,658
Brand Reputation Index: 3,556,213
3. IZ*ONE
Brand Participation Index: 568,072
Media Index: 497,614
Communication Index: 773,982
Community Index: 808,372
Brand Reputation Index: 2,648,040.
It fell by 2.90% compared to the brand reputation index of 2,727,092 in February.
4. (G)I-DLE
Brand Participation Index: 436,016
Media Index: 547,520
Communication Index: 781,909
Community Index: 741,914
Brand Reputation Index: 2,507,360
It fell by 29.07% compared to the brand reputation index of 3,535,118 in February.
5. MAMAMOO
Brand Participation Index: 116,620
Media Index: 200,681
Communication Index: 766,960
Community Index: 811,847
Brand Reputation Index: 1,896,108
It fell by 41.30% compared to the brand reputation index of 3,230,068 in February.
Top 50 KPop Girl Group Brand Reputation Rankings
1. BLACKPINK
2. Brave Girls
3. IZ*ONE
4. (G)I-DLE
5. MAMAMOO
6. TWICE
7. Red Velvet
8. Oh My Girl
9. GFRIEND
10. Girls’ Generation
11. Dreamcatcher
12. LOONA
13. ITZY
14. aespa
15. Apink
16. Lovelyz
17. Weeekly
18. WJSN
19. TRI.BE
20. EXID
21. MOMOLAND
22. PIXY
23. Rocket Punch
24. LABOUM
25. fromis_9
26. STAYC
27. APRIL
28. Girl’s Day
29. ELRIS
30. Weki Meki
31. Cignature
32. Woo!ah!
33. Stellar
34. Cherry Bullet
35. NATURE
36. Camilla
37. After School
38. CLC
39. LADIES’ CODE
40. DIA
41. Berry Good
42. f(x)
43. BESTie
44. Purple Kiss
45. Brown Eyed Girls
46. Hello Venus
47. Pristin
48. TWEETY
49. GsA (Girls’ Alert)
50. MAJORS
Is your favorite Kpop girl group on the list?
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- March 2021 Popular Korean Drama Actor Brand Reputation Rankings
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