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The Korean Business Research Institute has released Top 50 Variety Star Popularity and Brand Reputation Rankings for March 2021.
For the analysis, the institute has collected 24,787,769 big data of the 50 brands of entertainment from February 6 to March 6, 2021. It includes the consumer participation index, media coverage index, interaction index, and community awareness index. Moreover, compared to the 34,506,076 big data in February, it decreased by 28.16%
March 2021 Variety Star Popularity and Brand Reputation Rankings
This month, Yoo Jae Suk remains at the top of the list. His brand reputation index is 1,513,363. Further, in the keyword analysis, the high-ranking phrases related to Yoo Jae Suk were “You Quiz,” “BTS,” and “Come Back Home.”
While the highest-ranking related terms were “challenge,” “release,” and “model.” His positivity-negativity analysis is 71.09 percent positive reactions.
Further, Jang Do Youn jumped to second place. Her brand reputation index increased by 19.65 percent since February. Furthermore, Kim Jong Kook, in third place, came with a brand reputation index of 975,545.
Top 5 most popular variety stars in March 2021
Caption: Yoo Jae Suk stays at the topped of March 2021 Variety Star Popularity and Brand Reputation Rankings.
1. Yoo Jae Suk
Participation Index: 533,334
Media Index: 385,760
Communication Index: 293,280
Community Index: 300,989
Brand Reputation Index: 1,513,363
It decreased by 49.45% compared to the brand reputation index of 2,993,702 in February.
2. Jang Do Youn
Participation Index: 515,536
Media Index: 145,376
Communication Index: 184,405
Community Index: 133,234
Brand Reputation Index: 978,551
It increased by 19.65% compared to the brand reputation index of 817,840 in February.
3. Kim Jong Kook
Participation Index: 339,776
Media Index: 188,320
Communication Index: 243,492
Community Index: 203,957
Brand Reputation Index: 975,545
It decreased by 18.17% compared to the brand reputation index of 1,192,168 in February.
4. Park Na Rae
Participation Index: 223,469
Media Index: 212,960
Communication Index: 253,178
Community Index: 201,780
Brand Reputation Index: 891,388
It decreased by 26.67% compared to the brand reputation index of 1,215,559 in February.
5. Park Myung Soo
Participation Index: 112,723
Media Index: 258,720
Communication Index: 191,993
Community Index: 252,325
Brand Reputation Index: 815,760
It decreased by 33.65% compared to the brand reputation index of 1,229,570 in February.
Top 50 Most Popular Variety Star’s Brand Reputation Rankings.
1. Yoo Jae Suk
2. Jang Do Youn
3. Kim Jong Kook
4. Park Na Rae
5. Park Myung Soo
6. Ahn Jung Hwan
7. Kang Ho Dong
8. Super Junior’s Kim Heechul
9. Kim Sung Joo
10. Seo Jang Hoon
11. Kim Gura
12. Lee Kwang Soo
13. Kim Jong Min
14. Lee Sang Min
15. Jo Se Ho
16. Lee Soo Geun
17. HaHa
18. Lee Hyori
19. Yoo Hee Yeol
20. Yoon Jong Shin
21. Kim Joon Ho
22. Choi Yang Rak
23. Cha Tae Hyun
24. Yang Se Hyung
25. Shin Dong Yup
26. Yang Se Chan
27. Lee Kyung Kyu
28. Song Hae
29. Song Eun Yi
30. Jun Hyun Moo
31. Tak Jae-hun
32. Noh Hong-chul
33. Kim Yong-man
34. Moon Se-yoon
35. Kim Yeong-cheol
36. Lee Young-ja
37. Kim Jun-hyun
38. Kim Sook
39. Song Ji Hyo
40. Defconn
41. Ji Suk-jin
42. Paeng Hyunsook
43. Kim Shin-Young
44. Park Mi-sun
45. Yoo Byung-jae
46. Kim Gook Jin
47. Ahn Young-mi
48. Kim Byung-man
49. Hwang Kwanghee
50. Park Soo-hong
Is your favorite variety star on the list?
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