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K-POP Post - South Korea's Leading K-pop Media Publication

March 2021 Variety Star Popularity & Brand Reputation Rankings

KpopPost EditorbyKpopPost Editor(Kpoppost Writer)
PUBLISHED: March 7, 2021UPDATED: March 9, 2021
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The Korean Business Research Institute has released Top 50 Variety Star Popularity and Brand Reputation Rankings for March 2021.

For the analysis, the institute has collected 24,787,769 big data of the 50 brands of entertainment from February 6 to March 6, 2021. It includes the consumer participation index, media coverage index, interaction index, and community awareness index. Moreover, compared to the 34,506,076 big data in February, it decreased by 28.16%

March 2021 Variety Star Popularity and Brand Reputation Rankings

This month, Yoo Jae Suk remains at the top of the list. His brand reputation index is 1,513,363. Further, in the keyword analysis, the high-ranking phrases related to Yoo Jae Suk were “You Quiz,” “BTS,” and “Come Back Home.”

While the highest-ranking related terms were “challenge,” “release,” and “model.” His positivity-negativity analysis is 71.09 percent positive reactions.

Further, Jang Do Youn jumped to second place. Her brand reputation index increased by 19.65 percent since February. Furthermore, Kim Jong Kook, in third place, came with a brand reputation index of 975,545.

Top 5 most popular variety stars in March 2021

Yoo Jae Suk March 2021 Variety Star Popularity Rankings.
Yoo Jae Suk stays at the topped of March 2021 Variety Star Popularity and Brand Reputation Rankings.

Caption: Yoo Jae Suk stays at the topped of March 2021 Variety Star Popularity and Brand Reputation Rankings.

1. Yoo Jae Suk

View this post on Instagram

A post shared by Busted! (@bustednetflix)

Participation Index: 533,334

Media Index: 385,760

Communication Index: 293,280

Community Index: 300,989

Brand Reputation Index: 1,513,363

It decreased by 49.45% compared to the brand reputation index of 2,993,702 in February.

2. Jang Do Youn

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A post shared by 장도연 (@jang.doyoun)

Participation Index: 515,536

Media Index: 145,376

Communication Index: 184,405

Community Index: 133,234

Brand Reputation Index: 978,551

It increased by 19.65% compared to the brand reputation index of 817,840 in February.

3. Kim Jong Kook

View this post on Instagram

A post shared by Jk (@kjk76)

Participation Index: 339,776

Media Index: 188,320

Communication Index: 243,492

Community Index: 203,957

Brand Reputation Index: 975,545

It decreased by 18.17% compared to the brand reputation index of 1,192,168 in February. 

4. Park Na Rae

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A post shared by 나래 박 (@wooju1025)

Participation Index: 223,469

Media Index: 212,960

Communication Index: 253,178

Community Index: 201,780

Brand Reputation Index: 891,388

It decreased by 26.67% compared to the brand reputation index of 1,215,559 in February.

5. Park Myung Soo

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A post shared by 박명수(G-park) (@dj_gpark)

Participation Index: 112,723

Media Index: 258,720

Communication Index: 191,993

Community Index: 252,325

Brand Reputation Index: 815,760

It decreased by 33.65% compared to the brand reputation index of 1,229,570 in February.

Top 50 Most Popular Variety Star’s Brand Reputation Rankings.

Top 30 most popular variety stars in March 2021
Top 30 most popular variety stars in March 2021

1. Yoo Jae Suk

2. Jang Do Youn

3. Kim Jong Kook

4. Park Na Rae

5. Park Myung Soo

6. Ahn Jung Hwan

7. Kang Ho Dong

8. Super Junior’s Kim Heechul

9. Kim Sung Joo

10. Seo Jang Hoon

11. Kim Gura

12. Lee Kwang Soo

13. Kim Jong Min

14. Lee Sang Min

15. Jo Se Ho

16. Lee Soo Geun

17. HaHa

18. Lee Hyori

19. Yoo Hee Yeol

20. Yoon Jong Shin

21. Kim Joon Ho

22. Choi Yang Rak

23. Cha Tae Hyun

24. Yang Se Hyung

25. Shin Dong Yup

26. Yang Se Chan

27. Lee Kyung Kyu

28. Song Hae

29. Song Eun Yi

30. Jun Hyun Moo

31. Tak Jae-hun

32. Noh Hong-chul

33. Kim Yong-man

34. Moon Se-yoon

35. Kim Yeong-cheol

36. Lee Young-ja

37. Kim Jun-hyun

38. Kim Sook

39. Song Ji Hyo

40. Defconn

41. Ji Suk-jin

42. Paeng Hyunsook

43. Kim Shin-Young

44. Park Mi-sun

45. Yoo Byung-jae

46. Kim Gook Jin

47. Ahn Young-mi

48. Kim Byung-man

49. Hwang Kwanghee

50. Park Soo-hong

Is your favorite variety star on the list?

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Tags:Brand reputation rankingsJang Do yeonKim Jong KookVariety StarYoo Jae Suk
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