On November 30, the Korean Business Research Institute revealed the most recent rankings of top Korean star brand reputations. This comprehensive list encompasses a wide range of talented individuals, including singers, trot singers, movie stars, drama actors, idols, and sports icons. Discover the top 100 Korean star brand reputation rankings for the most popular Korean stars in November 2023.
November 2023 Korean Star Brand Reputation Rankings
The Korea Business Research Institute conducted a comprehensive analysis of Korean star brands and meticulously examined consumer behavior, measuring an impressive 236,200,717 star brand data points from October 30 to November 30, 2023.
The Institute evaluated this data based on various factors, including participation, media presence, communication, and community engagement. Surprisingly, the Institute discovered a slight decrease of 0.29% compared to the previous October, where they had recorded a staggering 236,898,846 star brand data points.
Top 5 Most Popular Korean Stars
1. NewJeans
This month, NewJeans topped the Korean star brand reputation rankings. They have established themselves as a global Korean wave brand with the MZ icon. Based on the analysis, they earned the following indices:
- Participation Index: 784,942
- Media Index: 1,786,024
- Communication Index: 1,707,302
- Community Index: 3,196,900
As a result, the rookie group’s brand reputation index scored 7,475,168. The index represents a significant increase of 31.38% compared to the brand reputation index of 5,689,917 recorded last October.
2. BTS
In second place, the BTS brand has continued to lead the global fandom culture, even in their individual activities. According to the analysis, they earned the following indices:
- Participation Index 384,559
- Media Index 2,237,679
- Communication Index 1,670,125
- Community Index 2,752,350
As a result, the group obtained a brand reputation index of 7,044,713 this month. However, compared to the brand reputation index of 7,920,754 recorded last October, it has declined by 11.06%.
3. Lim Young Woong
Korean trot singer Young Woong, who ranked 3rd, is experiencing growth with a community united by his positive influence. The results of the analysis for him are as follows:
- Participation Index: 1,123,674
- Media Index: 1,911,656
- Communication Index: 1,578,960
- Community Index: 2,378,110
As a result, the singer gained a brand reputation index of 6,992,399. Unfortunately, this represents a decline of 17.91% compared to the brand reputation index of 8,518,029 recorded last October.
4. Son Heung Min
Son Heung Min, who ranked 4th, is leading Korean soccer as the national team captain. The results of the brand analysis for him are as follows:
- Participation Index: 1,336,092
- Media Index: 1,781,516
- Communication Index: 1,342,283
- Community Index: 1,565,237
As a result, he earned a brand reputation index of 6,025,128. Unfortunately, this represents a decline of 38.70% compared to the brand reputation index of 9,829,139 recorded last October.
5. Kim Hye Soo
Prominent actress Kim Hye Soo made a splash in the November 2023 brand reputation rankings, securing the remarkable 5th position. Her long-standing involvement with the Blue Dragon Film Awards, hosting for 30 years, solidified her as an industry icon. Her brand analysis resulted in the following:
- Participation Index: 414,699
- Media Index: 1,007,053
- Communication Index: 1,637,499
- Community Index: 1,901,441
When all these factors are combined, the overall brand reputation index for Kim Hye Soo is an impressive 4,960,692.
Top 100 Most Popular Korean Stars
- NewJeans
- BTS
- Lim Young Woong
- Son Heung Min
- Kim Hye Soo
- Lee Kang In
- SEVENTEEN
- Red Velvet
- Faker
- BLACKPINK
- IVE
- J.Y. Park
- RIIZE
- TWICE
- Namkoong Min
- Lee Chan Won
- (G)I-DLE
- Kim Min Jae
- Tak Jae Hun
- Girls Generation YoonA
- Kim Ho Joong
- Baek Jong Won
- Park Bo Young
- Kim Ha Seong
- Girls Generation Taeyeon
- Kim Yoo Jung
- Lee Byung Hun
- Han Hyojoo
- Lee Jung Hoo
- Girls’ Generation
- IU
- Hyun Jin Ryu
- EXO
- Lee Sang Min
- Ahn Eun Jin
- Oh My Girl
- Super Junior
- Yoo Jae Suk
- LE SSERAFIM
- Park Ji Hyun
- NCT
- Song Kang
- Song Joong Ki
- ASTRO Cha Eun Woo
- Hwang Jung Min
- Park Eun Bin
- Byeon Woo Seok
- aespa
- VIXX
- Stray Kids
- Jo In Sung
- Lee Hyo ri
- Gong Yoo
- Rowoon
- Kang Daniel
- Lee Yoo Mi
- Jung Dong Won
- Park Seo Joon
- Ryu Jun Yeol
- Kim Jong Min
- Jun Hyun Moo
- Park Myung Soo
- Young Tak
- Park Na Rae
- PSY
- Jung Woo Sung
- THE BOYZ
- Kang Ho Dong
- Kim Jong Kook
- Lee Dae Ho
- Lee Jong Suk
- Jay Park
- Song Ga In
- Hyun Bin
- Kim Hyun Jung
- Sung Si Kyung
- Go Yoon Jung
- Shin Dong Yup
- Woody
- Gang Dong Won
- Shin Soo Choo
- Choi Hyun Wook
- Kim Jun Ho
- Girl’s Day
- Lee Kwang Soo
- Lee Jin Wook
- Kim Yeon Koung
- Younha
- MONSTA X
- Nam Joo Hyuk
- Han Jimin
- Chan Ho Park
- Ahn Jung Hwan
- Lee Joon Hyuk
- Choi Soo Jong
- Ma Dong Seok
- Jang Yoon Jeong
- Lee Eun Mi
- Seo Jang Hoon
- Lee Da In
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