The Korean Business Research Institute has published the Top 100 most popular KPop Idols in Korea and their Brand Reputation Rankings for November 2020.
Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior which is classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”
The Most Popular KPop Idols Brand Reputation Rankings in November 2020
For the analysis, the institute has collected big data of 228.178.403 brand reputation of 1.453 Kpop idols from October 21 to November 21, 2020. Moreover, compared to the 202.446.694 brand big data of Kpop idols brand reputation in September, it increased by 12.17%.
As a result, the most popular KPop idols’ brand reputation rankings in November 2020 goes to BTS Jimin at number 1. Then in the 2nd place is Kang Daniel, and followed by Mamamoo Hwasa in the 3rd place. Moreover, the popularity of BTS V and Jungkook managed to stay in the top five. BTS Jungkook is in 4th place, while BTS V is in 5th place.
Top 5 top popular KPop idols and brand reputation rankings
1. BTS Jimin
Brand Index: 9.463.655
Participation Index: 1.042.305
Media Index: 3.031.907
Communication Index: 2.217.204
Community Index: 3.172.239
Compared to the brand reputation index of 11.749.717 in September. As a result, it fell 19,46%.
2. Kang Daniel
Brand Index: 7.491.445
Participation Index: 2.399.314
Media Index: 2.243.441
Communication Index: 1.364.065
Community Index: 1.484.625
Compared to the brand reputation index of 9.550.183 in September. As a result, it fell 21,56%.
3. MAMAMOO Hwasa
Brand Index: 6.421.285
Participation Index: 696.878
Media Index: 2.162.179
Communication Index: 1.797.342
Community Index: 1.764.885
Compared to the brand reputation index of 9.752.497 in September. As a result, it fell 34,16%.
4. BTS Jungkook
Brand Index: 6.416.564
Participation Index: 470.293
Media Index: 2.717.119
Communication Index: 1.552.822
Community Index: 1.676.330
Compared to the brand reputation index of 9.381.853 in September. As a result, it fell 31,61%.
5. BTS V
Brand Index: 6.399.918
Participation Index: 637.300
Media Index: 2.764.450
Communication Index: 1.135.200
Community Index: 1.862.968
Compared to the brand reputation index of 9.508.530 in September. As a result, it fell 32,69%.
The Top 30 Most Popular KPop Idols Brand Reputation Ranking in Korea, 2020
1. BTS Jimin
2. Kang Daniel
3. MAMAMOO Hwasa
4. BTS Jungkook
5. BTS V
6. HOTSHOT Ha Sung Woon
7. EXO Baekhyun
8. BTS Jin
9. Ong Seong Wu
10. Girls Generation Taeyeon
11. Park Ji Hoon
12. BTS RM
13. SHINee Taemin
14. BTS J-Hope
15. ASTRO Cha Eun Woo
16. TWICE Chaeyoung
17. TWICE Jihyo
18. Red Velvet Seulgi
19. BTS Suga
20. Girls Generation YoonA
21. GFRIEND Eunha
22. TWICE Nayeon
23. Super Junior Kim Heechul
24. NU’EST Minhyun
25. BIGBANG G-Dragon
26. aespa Winter
27. aespa Karina
28. TWICE Jeongyeon
29. GFRIEND Umji
30. BLACKPINK Jennie
Check out the top 100 popular Kpop idols and brand reputation rankings below:
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