November Most Popular KPop Idols Brand Reputation Rankings in Korea 2020

The Korean Business Research Institute has published the Top 100 most popular KPop Idols in Korea and their Brand Reputation Rankings for November 2020.

Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior which is classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

The Most Popular KPop Idols Brand Reputation Rankings in November 2020

For the analysis, the institute has collected big data of 228.178.403 brand reputation of 1.453 Kpop idols from October 21 to November 21, 2020. Moreover, compared to the 202.446.694 brand big data of Kpop idols brand reputation in September, it increased by 12.17%.

As a result, the most popular KPop idols’ brand reputation rankings in November 2020 goes to BTS Jimin at number 1. Then in the 2nd place is Kang Daniel, and followed by Mamamoo Hwasa in the 3rd place. Moreover, the popularity of BTS V and Jungkook managed to stay in the top five. BTS Jungkook is in 4th place, while BTS V is in 5th place.

Top 5 top popular KPop idols and brand reputation rankings

1. BTS Jimin

Brand Index: 9.463.655

Participation Index: 1.042.305

Media Index: 3.031.907

Communication Index: 2.217.204

Community Index: 3.172.239

Compared to the brand reputation index of 11.749.717 in September. As a result, it fell 19,46%.

2. Kang Daniel

Brand Index: 7.491.445

Participation Index: 2.399.314

Media Index: 2.243.441

Communication Index: 1.364.065

Community Index: 1.484.625

Compared to the brand reputation index of 9.550.183 in September. As a result, it fell 21,56%.

3. MAMAMOO Hwasa

Brand Index: 6.421.285

Participation Index: 696.878

Media Index: 2.162.179

Communication Index: 1.797.342

Community Index: 1.764.885

Compared to the brand reputation index of 9.752.497 in September. As a result, it fell 34,16%.

4. BTS Jungkook

Brand Index: 6.416.564

Participation Index: 470.293

Media Index: 2.717.119

Communication Index: 1.552.822

Community Index: 1.676.330

Compared to the brand reputation index of 9.381.853 in September. As a result, it fell 31,61%.

5. BTS V

Brand Index: 6.399.918

Participation Index: 637.300

Media Index: 2.764.450

Communication Index: 1.135.200

Community Index: 1.862.968

Compared to the brand reputation index of 9.508.530 in September. As a result, it fell 32,69%.

The Top 30 Most Popular KPop Idols Brand Reputation Ranking in Korea, 2020

1. BTS Jimin

2. Kang Daniel

3. MAMAMOO Hwasa

4. BTS Jungkook

5. BTS V

6. HOTSHOT Ha Sung Woon

7. EXO Baekhyun

8. BTS Jin

9. Ong Seong Wu

10. Girls Generation Taeyeon

11. Park Ji Hoon

12. BTS RM

13. SHINee Taemin

14. BTS J-Hope

15. ASTRO Cha Eun Woo

16. TWICE Chaeyoung

17. TWICE Jihyo

18. Red Velvet Seulgi

19. BTS Suga

20. Girls Generation YoonA

21. GFRIEND Eunha

22. TWICE Nayeon

23. Super Junior Kim Heechul

24. NU’EST Minhyun

25. BIGBANG G-Dragon

26. aespa Winter

27. aespa Karina

28. TWICE Jeongyeon

29. GFRIEND Umji

30. BLACKPINK Jennie

Check out the top 100 popular Kpop idols and brand reputation rankings below:

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