As we might all know, Baskin Robbins hires BTS to represent its August flavor. They finally have unveiled a product called “BTS 7 Cake.” Although ARMYs all over the world are excited, the BTS 7 cake got criticized by the netizens for being overpriced.
Baskin Robbins X BTS
On July 2, the ice cream company’s Korea branch announced that Baskin Robbins hires BTS as a brand ambassador to promote August’s flavor.
The American ice cream chain operated by SPC Group in Korea had its representative to release the statement, “We believe August will be more special for Baskin Robbins with BTS.” The official also added, “We have captured BTS’s charms in the advertisement to make you forget the summer heat, so do look forward to it.”
BTS 7 Cake Flavors
The “BTS 7 Cake” consists of 7 ice cream flavors and is shaped like number 7. The flavors are “Mom is an Alien,” mint chocolate chip, blueberry cheesecake, “Shooting Star,” almond bonbon, cookies and cream, and “BerryBerry Strawberry.” Some of the flavors sound weird, no?
BTS 7 Signal Light
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[BTS 7 Cake & BTS 7 Signal Light!] ⠀ 오늘부터 #BTS7케이크 와 #BTS7시그널라이트 매장 판매 시작(●’◡’●) ⠀ 7가지 맛을 담은 BTS 7 케이크와 행운의 메시지가 불빛으로 나오는 BTS 7 시그널 라이트까지! ⠀ @지금 당장 배라로 달려갈 새럼 태그! ⠀ Colorful BTS 7 Cake with 7 flavors★ Lucky BTS 7 Signal Light with a lucky message★ (*Theses can only be purchased at Korean Baskin Robbins store.) ⠀ *BTS 7 케이크 제조원: 에스피엘 주식회사 유통전문판매원: 비알코리아㈜
With the “BTS 7 Cake”, Baskin Robbins also launched a goods promotion called “BTS 7 Signal Light.” Limited amount of those who pre-order a BTS 7 Cake will get the BTS 7 Signal Light. However, you can also purchase the BTS 7 Signal Light for 3,900 Won (around US$3).
Limited Amount of Cake
Baskin Robbins stated, “The ‘BTS 7 Cake’ is a new handmade product with 7 different ice cream blocks. Because manufacturing costs are higher than ordinary products, we’re only producing and selling a limited amount of 30,000.”
ARMYs Think the Cake is Overpriced
Despite the excitement of the 7-shaped-cake, ARMYs think the cake is overpriced. One BTS 7 Cake costs 26,000 Won (around US$22). Yet, the size (713 ml) is smaller than the other cakes at a similar price.
Some complaints from Netizens.
Karmys are really complaining about the BTS X Baskin Robbins cake being too small 😒 Must be nice to be fortunate enough to have these sorts of collaborations and still be able to complain. Meanwhile other countries didn’t get the collab. I would be grateful with anything 😭💜 pic.twitter.com/RjXsF9434L— Jaylin⁷ ⟭⟬| Ongoing GAs 📌 (@jayyy_mazing) July 22, 2020
“I thought an ice cream cake that was a collaboration with BTS would be special.”
“It’s made up of basic ice cream and elongated.”
“Not special, but it’s too expensive.”
“I would never buy it.”
Baskin Robbins ice cream is not pricey
It’s only 242 INR!! It’s waaayyy cheaper than a black forest cake. Too bad we can’t ship it globally 😭— SquishyChimmy⁷🐋💜 (@fath_min) July 17, 2020
On the other hand, another fan stated, “I think that [because] it’s Baskin-Robbins and custom, it’s more expensive. My mom got a Baskin-Robbins mint chocolate chip cake and asked them to make the BTS logo in the middle for my birthday a few years ago, and it was about 24 USD, so I’m not surprised.”
Are You Going to Buy BTS 7 Cake?
Regardless of the complaints from ARMYs and some others of being overpriced, BTS 7 Cake is ‘surging in popularity,’ proven by numerous pre-orders placed already.
So, are you deterred from buying it? Or you don’t mind the price as long as it is BTS?
BTS New Album
While enjoying the BTS 7 Cake, have you noticed RM spoiled for BTS New Album on Weverse? V also commented on the post, giving us hope that their new album will be out in no time.
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