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The Korean Business Research Institute has published the Top 50 Popular Korean Drama Actor Brand Reputation Rankings for November 2020.
As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of brand and analyzes it by consumer behavior. Then classifies it into participation value, communication value, media value, and social value and weights it. Brand reputation analysis can help you find out who, where, how, and why talking about your brand.”
Popular Korean Drama Actor Brand Reputation Rankings in November 2020
The Korean Business Research Institute has analyzed 119,147,284 big data of 50 Korean drama actors who appeared in dramas that aired between October 28 to November 28. The rankings are based on consumer participation, media, communication, and community indexes. Compared to 106,557,175 big data of Korean singers brand in September, it increased by 11.82%.
Kim Seon Ho, who currently captures the hearts of Kdrama lovers with his role as Han Jipyeong in tvN’s “Start-Up,” leads the No.1 spot this month’s brand ranking with a brand reputation index of 6,024,503 for November. In the keyword analysis, high ranking phrases associated with Kim Seon Ho are “2 Days & 1 Night”, “popular,” and “Suzy.” Whereas the terms related to the highest-ranking were “confess,” “suspicious,” and “vanquish.” His positivity-negativity analysis revealed a score of 82.40% positive reactions.
Nam Joo Hyuk, who is also starring in Start-Up, came in second place for November with a brand reputation index of 5,787,606. Meanwhile, the lead actor of “Tale of the Nine-Tailed,” Lee Dong Wook, took third place with a total index of 5,503,107.
The Top 5 Korean drama actors Brand Reputation Rankings for November 2020
1. Kim Seon Ho
Brand Index:6,024,503
Participation Index: 2,271,255
Media Index: 1,476,615
Communication Index:1,158,589
Community Index: 1,118,044
2. Nam Joo Hyuk
Brand Index: 5,787,606
Participation Index: 1,289,762
Media Index: 1,744,661,
Communication Index: 1,722,446,
Community Index: 1,030,738
3. Lee Dong Wook
Brand Index: 5,503,107
Participation Index:1,253,598
Media Index: 1,482,922
Communication Index:1,400,147
Community Index:1,366,440
4. Park Ha Sun
Brand Index: 4,135,259
Participation Index: 1,727,100
Media Index: 1,304,751
Communication Index: 797,178
Community Index: 306,231
5. Uhm Ji Won
Brand Index: 4,023,076Participation Index: 1,086,094
Media Index: 1,596,447
Communication Index: 932,427
Community Index: 408,108
The top 20 Korean drama actors Brand Reputation Rankings for November 2020
1. Kim Seon Ho
2. Nam Joo Hyuk
3. Lee Dong Wook
4. Park Ha Sun
5. Uhm Ji Won
6. Lee Do Hyun
7. Lee Ji Ah
8. Kim So Yeon
9. Jo Bo Ah
10. Lee Jae Wook
11. S.E.S.’s Eugene
12. Go Ara
13. Jin Ki Joo
14. Ong Seong Wu
15. Bae Sung Woo
16. Kim Bum
17. Suzy
18. Kwon Sang Woo
19. Uhm Ki Joon
20. Jeon In Hwa
The top 50 Korean drama actors Brand Reputation Rankings for November 2020
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