Spotify continues to support emerging global artists through its RADAR program. Recently, the spotlight turned to the K-pop group BABYMONSTER, who made waves in the music industry with their fresh sound and captivating performances. As part of their RADAR campaign, the group participated in the exciting ‘RADAR LIVE Feat BABYMONSTER’ event, marking a significant milestone in their career.
BABYMONSTER Joins RADAR Korea
BABYMONSTER joined as Spotify’s RADAR Korea roster in October, following the group’s successful debut and impressive music releases.
With Spotify’s powerful platform, BABYMONSTER experienced a significant surge in their listener base. The septet gains a 110% increase in monthly streams and a 30% rise in monthly listeners. This achievement highlights the importance of the RADAR program in helping emerging artists grow their fanbase and gain global recognition.
‘RADAR LIVE Feat BABYMONSTER’ Event in Seoul
On November 27, Spotify hosted a special live event, ‘RADAR LIVE Feat BABYMONSTER,’ in Seoul. The event celebrated the group’s participation in RADAR Korea and marked the release of their debut full-length album, DRIP.
Fans from around the world tuned in to watch the event on Spotify’s K-Pop ON! YouTube channel, with 120 lucky MONSTIEZ (BABYMONSTER’s fanbase) attending the live event.
The evening was filled with exciting activities, including a special ‘[DRIP] Challenge,’ where BABYMONSTER taught fans the choreography of their title track.
Not only that, fans also got personal with the group during the ‘RADAR Alphabet Talk,’ where the members shared heartfelt messages.
The event’s highlight was the ‘Cassette Fishing’ game, where attendees had the chance to win exclusive BABYMONSTER-themed cassette tapes.
A Thriving Partnership Between BABYMONSTER and Spotify
The event, hosted by popular MC Jaejae, showed the close connection between BABYMONSTER and their loyal fanbase, MONSTIEZ.
Jungjoo Park, Spotify’s Head of Music for South Korea, emphasized the company’s commitment to supporting Korean artists through RADAR.
“Spotify is committed to showcasing the diversity and talent of Korean artists through initiatives like RADAR, which helps rising talent connect with fans and new listeners worldwide.
RADAR LIVE feat BABYMONSTER bolsters this commitment, and we’re thrilled to support BABYMONSTER in expanding their horizons and creating unforgettable moments with their fans.”
Jungjoo Park, Spotify’s Head of Music for South Korea.
BABYMONSTER expressed their gratitude for being part of the RADAR Korea program.
“We’re so thankful to be a part of RADAR Korea. From sharing our unique colors through bespoke content to connecting with fans at RADAR LIVE, it’s been an amazing journey. We’re excited to keep growing and grateful for Spotify’s support along the way.”
BABYMONSTER.
Watch the Replay and Behind-the-Scenes Exclusives
For fans who missed the live event, the full ‘RADAR LIVE Feat BABYMONSTER is available for replay on Spotify’s ‘K-Pop ON!’ YouTube channel.
Additionally, a special behind-the-scenes video will be released soon, exclusively on Spotify’s K-Pop ON! Video Podcast.
Stay tuned for more updates from this exciting K-pop group as they conquer new heights! Show your support and love for BABYMONSTER by leaving a comment below.
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