TOP 100 Korean Star Brand Reputation Rankings in December 2021

On December 30, the Korean Business Research Institute released the December brand reputation ranking for Korean stars such as celebrities, drama actors, movie actors, singers, trot singers, boy groups, girl groups, and sports figures. Read more for the complete list of the top 100 most popular Korean star brand reputation rankings in December 2021.

Lim Young Woong and BTS Still Leading the Top 100 Most Popular Korean Star Brand Reputation Rankings in December 2021

Lim Young Woong, BTS, Song Heung Min lead the December Korean star brand reputation rankings. | Brikorea.

The Korean Business Research Institute has collected 196,778,675 big data of the Korean stars from November 30, 2021, to December 30, 2021. Compared to 166,434,598 stars brand big data in November, it increased by 18.23 percent.

Korean trot singer Lim Young Woong remained in the number one position with a brand value of 11,930,573. On No.2, Kpop boy group BTS had a brand value of 10,139,254.

With a brand value increased by 60.56 percent, Korean football player Son Heung Min ranked No.3 of the most popular Korean stars in December 2021.

Meanwhile, Kpop girl group BLACKPINK down to No.4 with a brand value of 6,485,055. And to round out the top five, Korean variety star Yoo Jae Suk’s brand reputation index skyrocketed 71.45% to No.5, with a brand value of 5,873,109.

Check out the list of the 30 most popular Korean stars in October, November, and December 2021 below.

Top 30 Korean Star Brand Reputation Rankings in October, November, and December 2021. | Brikorea.

Top 5 Most Popular Korean Stars

1. Lim Young Woong

Brand Participation Index: 2,277,009
Media Index: 3,383,972
Communication Index: 3,826,334
Community Index: 2,443,259

Lim Young Woong’s brand reputation value rose by 17.68 percent, from 10,137,919 in November to 11,930,573 in December.

2. BTS

Brand Participation Index: 1,819,703
Media Index: 2,223,856
Communication Index: 3,318,442
Community Index: 2,777,254

BTS’s brand reputation index rose by 4.27 percent, from 9,724,001 in November to 10,139,254 in December.

3. Son Heung Min

Top quality content. 🍿 😍 pic.twitter.com/b990P4MmGc
— Tottenham Hotspur (@SpursOfficial) December 25, 2021

Brand Participation Index: 1,262,044
Media Index: 2,474,200
Communication Index: 1,154,577
Community Index: 2,971,372

Son Heung Min’s brand reputation index rose by 60.56 percent, from 4,896,829 in November to 7,862,193 in December.

4. BLACKPINK

Brand Participation Index: 323,526
Media Index: 700,750
Communication Index: 2,999,194
Community Index: 2,461,585

BLACKPINK’s brand reputation index rose by 30.25 percent, from 4,978,907 in November to 6,485,055 in December.

5. Yoo Jae Suk

🏆<#2020MBC방송연예대상>🏆 대상 #유재석
🏆<#2021MBC방송연예대상>🏆 대상의 주인공은 유재석!

🎊수상을 진심으로 축하 드립니다🎊 pic.twitter.com/Cu4lq26mMq
— withMBC (@withMBC) December 29, 2021

Brand Participation Index: 1,371,576
Media Index: 1,687,783
Communication Index: 1,166,695
Community Index: 1,647,055

Yoo Jae Suk’s brand reputation index rose by 71.45 percent, from 3,425,569 in November to 5,873,109 in December.