Top 50 Korean Variety Show Brand Reputation Rankings in August 2021

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On August 7, The Korean Business Research Institute has released the Top 50 most popular Korean variety show brand reputation rankings for August 2021.

“Love Call Center” Leads the Top 50 Most Popular Korean Variety Show Brand Reputation Rankings for August 2021

From July 7, 2021, to August 7, 2021,4, 2021, the Korea Corporate Reputation Research Institute has analyzed 102,892,990 big data of 50 brands of most popular variety shows. Moreover, the analysis consists of customer participation, media coverage, interaction, community awareness, and viewership indexes of 50 popular variety shows. Compared to 119,655,556 big data for variety show brands in July, it decreased by 14.01 percent.

TV Chosun’s “Love Call Center” remains on No.1 of Korean variety show brand-reputation rankings for August 2021, with a brand reputation index of 5,906,290. The high-ranking phrases on the keyword analysis included “Im Young Woong,” “Lee Chan Won,” and “Kim Hee Jae.”

Further, the highest-ranking related terms included “release,” “battle,” and “appear.” In addition, the program’s positivity-negativity analysis showed positive reactions of 80.75 percent.

Further, in second place, there was TV Chosun’s PPONG School with a brand reputation index of 5,017,495 for this month. Meanwhile, JTBC’s Knowing Bros (Ask Us Anything) came in third place with a 28.06 percent decrease compared to last month with a brand reputation index of 4,097,356 for August.

Furthermore, SBS’s “Running Man” ranked No.4 with a brand reputation index of 3,836,288. Finally, in fifth place, there was “MBC’s “How Do You Play?” with a brand reputation index of 3,794,704 this month.

Top 5 Korean most popular variety show

1. Love Call Center

• Brand Participation Index: 931,547
• Media Index: 757,648
• Communication Index: 1,545,587
• Community Index: 1,509,969
• Audience Index: 1,161,539
• August’s Brand Reputation Index of 5,906,290
• Compared to the Brand reputation Index of 6,804,509 in July, it decreased by 13.20 percent.

2.. PPONG School (Mulberry School)

• Brand Participation Index: 769,769
• Media Index: 663,622
• Communication Index: 1,618,537
• Community Index: 952,309
• Audience Index: 1,013,258
• August’s Brand Reputation Index: 5,017,495
• Compared to the Brand Reputation Index of 5,584,006 in July, it decreased by 10.15 percent.

3. Knowing Bros (Ask Us Anything)

• Brand Participation Index: 660,560
• Media Index: 714,504
• Communication Index: 1,156,554
• Community Index: 1,120,893
• Audience Index: 444,845
• August’s Brand Reputation Index: 4,097,356
• Compared to the Brand Reputation Index of 4,538,148 in July, it decreased 9.71 percent.

4. Running Man

• Brand Participation Index: 791,088
• Media Index: 791,986
• Communication Index: 806,393
• Community Index: 853,695
• Audience Index: 593,126
• August’s Brand Reputation Index: 3,836,288
• Compared to the Brand Reputation Index of 6,433,163 in July, it decreased by 41.05 percent.

5. How Do You Play

• Brand Participation Index: 715,613
• Media Index: 502,954
• Communication Index: 704,913
• Community Index: 771,468
• Audience Index: 1,099,755
• August’s Brand Reputation Index: 3,794,704
• Compared to the Brand Reputation Index of 6,436,633 in July, it decreased by 41.61 percent.

Top 50 most popular variety show

Here are the top 50 for this month.

1. Love Call Center
2. PPONG School (Mulberry School)
3. Knowing Bros (Ask Us Anything)
4. Running Man
5. How Do You Play?
6. Home Alone (I Live Alone)
7. Kick a Goal
8. Be My Daughter
9. My Little Old Boy
10. You Quiz on the Block
11. Radio Star
12. Tasty Guys
13. 2 Days & 1 Night Season 4
14. LOUD
15. The King of Mask Singer
16. The Return of Superman
17. Brave Solo Parenting
18. Golf King
19. My Golden Kids
20. The Great Escape
21. Late Night Ghost Talk
22. Baek Jong-won’s Alley Restaurant
23. The Manager
24. Anyway, Go To Work!
25. Combine to Shoot (Let’s Play Basketball)
26. Wakanam
27. The Legend, The New Singer (The Song We Loved)
28. TV Animal Farm
29. Gayo Stage
30. Amazing Saturday
31. Immortal Songs
32. Dogs are Incredible Special
33. Buddy into the Wild
34. Same Bed, Different Dreams
35. Save Me! Holmes
36. Don’t be the First one (Number 1)
37. All The Butlers
38. The Sixth Sense 2
39. Let’s Live Together with Park Won-sook
40. Doomed Marriage
41. On My Way to Meet You
42. The Fishermen and the City (City Fisherman)
43. Boss in the Mirror
44. Trot Magic Wandering Group
45. Problem Child in House
46. Welcome to Korea
47. House Husband
48. Stars’ Top Recipe at Fun-Staurant
49. Team Up 072
50. A Good Day To Go To Market

Is your favorite Korean variety show on the list?

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