On February 6, the Korean Business Research Institute has published the Top 50 Korean most popular variety show brand reputation rankings for February 2022.
βHow Do You Playβ No.1 Show on Top 50 Korean Variety Show Brand Reputation Rankings in February 2022

The Korean Business Research Institute has analyzed 110,287,110 brand big data of the 50 popular entertainment shows in South Korea from January 6 to February 6, 2022. Compared to 105,958,757 brand big data of variety show brands in January, it rose by 14.53 percent.
MBCβs βHow Do You Play?β topped the list with a brand reputation index of 5,203,238, marking a 3.95 percent rise in its score since January. On the keyword analysis, the high-ranking phrases for the show were βAntenna,β βTOYOTE,β and βKim Tae Ho.β
Meanwhile, its highest-ranking related terms were βconfirmed,β βmemory,β and βleave the company.β In addition, in the positivity-negativity analysis, βHow Do You Play?β gained positive reactions score of 80.82 percent.
Top 5 Most Popular Korean Variety Shows
1. βHow Do You Play?β
- Brand participation index: 859,728
- Media index: 1,136,693
- Communication index: 546,853
- Community index: 1,696,134
- Audience index :963,830
- Februaryβs brand reputation index: 5,203,238
Compared to the brand reputation index of 5,005,453 in January, it rose by 3.95 percent.
2. Home Alone (βI Live Aloneβ)
- Brand participation index: 783,592
- Media index: 1,238,219
- Communication index: 952,035
- Community index: 914,288
- Audience index: 1,000,901
- Februaryβs brand reputation index: 4,889,035
Compared to the brand reputation index of 4,870,923 in January, it rose by 0.37 percent.
3. βThank You, Everyone – Song Haeβ
- Brand participation index: 851,452
- Media index: 838,901
- Communication index: 587,385
- Community index: 572,930
- Audience index: 1,569,314
- Februaryβs a brand reputation index: 4,419,981
βThank You, EveryoneβSong Haeβ has been newly included in the brand reputation of variety shows.
4. My Little Old Boy
- Brand participation index: 400,556
- Media index: 601,944
- Communication index: 818,434
- Community index: 810,565
- Audience index: 1,705,238
- Februaryβs brand reputation index: 4,336,738
Compared to the brand reputation index of 5,990,596 in January, it fell by 27.61 percent.
5. Knowing Bros
- Brand participation index: 843,686
- Media index: 889,873
- Communication index: 974,914
- Community index: 1,078,051
- Audience index: 432,488
- Februaryβs brand reputation index: 4,219,012
Compared to the brand reputation index of 3,831,241 in January, it rose by 10.12 percent.
In addition, below is the list of the top thirty most popular Korean variety show brand reputation rankings from December 2021 to February 2022.

The Top 50 Most Popular Korean Variety Shows in February 2022

- βHow Do You Play?β
- βHome Aloneβ (βI Live Aloneβ)
- βThank You Everyone β Song Haeβ
- βMy Little Old Boyβ
- βKnowing Brosβ (βAsk Us Anythingβ)
- βRadio Starβ
- βRunning Manβ
- βThe King of Mask Singerβ
- βKick a Goalβ
- βSing Againβ
- βImmortal Songsβ
- β2 Days & 1 Night Season 4β
- βMy Golden Kidsβ
- βBountiful Year of Jujeopβ (literal translation)
- βThe Return of Supermanβ
- βThe Managerβ
- βYou Quiz on the Blockβ
- βMama the Idolβ
- βTuesday Night Is the Bestβ
- βAmazing Saturdayβ
- βCapitalism Schoolβ
- βThe Must-Try Restaurantβ
- βMidnight Horror Storyβ
- βBuddy into the Wildβ
- βGayo Stageβ
- βThe Legendary Gameβ
- βWhere is My Homeβ
- Take Off Your Shoes
- βForsythia Academyβ
- βThe Law of Symbiosisβ
- βDelicious Guysβ
- βNational Singing Contestβ
- βAnimal Farm TVβ
- βGame of Bloodβ
- βLaw of the Jungle – Pioneersβ
- βYou Must Stop at Least Onceβ
- βSurprise Mysteryβ
- βOpen Concertβ
- βSame Bed, Different Dreamsβ
- βGroomβs Classβ
- βBirth of a Workerβ
- βI Can See Your Voiceβ
- βFamily Register Mateβ
- βLetβs Love Againβ
- βI Like to Singβ
- βAll The Butlersβ
- βDogs Are Incredibleβ
- βWe Kick Togetherβ
- βThe Fishermen and the Cityβ
- βChosun Pop Again Song Ga-inβ
What variety shows are you watching now, Hallyu fans? Please share your favorite ones in the comment below.
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