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Top 50 Korean Variety Show Brand Reputation Rankings in September 2021

Chian Kim by Chian Kim
September 6, 2021
in K-Variety, Rankings
1
Top 50 Korean Variety Show Brand Reputation Rankings in September 2021

On September 5, The Korean Business Research Institute has released the Top 50 most popular Korean variety show brand reputation rankings in September 2021.

 

‘How Do You Play’ Leads the Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in September 2021

Top 50 Korean Variety Show Brand Reputation Rankings in September 2021
Top 30 Most Popular Korean Variety Show Brand Reputation Rankings in September 2021. Image: Brikorea

The Korea Corporate Reputation Research Institute has analyzed 120,658,668 big data of 50 brands of the most popular variety shows in South Korea from August 5, 2021, to September 5, 2021. 

The analysis comprises customer participation, media coverage, interaction, community awareness, and viewership indexes of 50 popular variety shows. Compared to 102,892,990 big data for variety show brands in August, it increased by 17.27 percent.

MBC’s ‘How Do You Play’ topped September’s list with a striking increase of 84.17 percent rise since last month with a brand reputation index of 6,988,639. In addition, the variety show’s positivity-negativity analysis showed a positive reaction rate of 86.07 percent.

The high-ranking phrases in the show’s keyword analysis included “Yoo Jae Suk,” “Korean Broadcasting Awards,” and “news anchor.” While its highest-ranking related terms were “award,” “reunite,” and “form.”

Move to second place, TV Chosun’s “Love Call Center” gained a brand reputation index of 6,009,830, with a 1.75 percent increase from last month. SBS “Running Man” rose 24.15 percent in third place and earned a brand reputation index of 4,762,767.

Came on fourth place, JTBC’s “Ask Us Anything” gained a brand reputation index of 4,693,170, followed by MBC’s “Home Alone” (“I Live Alone”) with a total index of 4,692,858 in the fifth place.

Here are the top 30 variety show brand reputations rankings from July to September 2021.

Top 50 Korean Variety Show Brand Reputation Rankings in September 2021
Top 30 variety show brand reputations rankings from July to September 2021. Image: Brikorea

Top 5 Korean variety shows

1. How Do You Play?

  • Brand participation Index: 1,239,059
  • Media Index: 682,608
  • Communication Index: 604,710
  • Community Index: 3,449,004
  • Audience Index: 1,013,258

The brand reputation index in September compared to August increased by 84.17 percent. (September 6,988,63 vs. August 3,794,704).

​

2. Call Center of Love.

  • Brand Participation Index: 1,029,156
  • Media Index: 610,763
  • Communication Index: 1,823,040
  • Community Index: 1,274,121
  • Audience Index: 1,272,750

The brand reputation index in September compared to August increased by 1.75 percent. (September 6,009,830 vs. August 5,906,290).

​

3. Running Man.

  • Brand Participation Index: 1,221,907
  • Media Index: 720,628
  • Communication Index: 973,584
  • Community Index: 1,278,235
  • Audience Index: 568,413

The brand reputation index in September compared to August increased by 24.15 percent. (September 4,762,767 vs. August 3,836,288).

​

4. Knowing Brothers (Ask Us Anything).

  • Brand participation Index: 826,163
  • Media Index: 506,915
  • Communication Index: 799,377
  • Community Index: 2,066,443
  • Audience Index: 494,272

The brand reputation index in September compared to August increased by 14.54 percent. (September 4,693,170 vs. August 4,097,356).

​

5. Home Alone (I live alone).

  • Brand Participation Index: 1,157,160
  • Media Index: 748,326
  • Communication Index:905,874
  • Community Index:831,169
  • Audience Index: 1,050,328

The brand reputation index in September compared to August increased by 26.69 percent. (September 4,692,858 vs. August 3,704,279).

Top 50 most popular Korean variety show brand reputation rankings in September 2021.

Top 50 Korean Variety Show Brand Reputation Rankings in September 2021
Top 50 Most Popular Korean Variety Show Brand Reputation Rankings for September 2021. Image credit: Brikorea
  1. How Do You Play? (Hangout With Yoo)
  2. Love Call Center
  3. Running Man
  4. Knowing Bros (Ask Us Anything)
  5. Home Alone (I Live Alone)
  6. PPONG School (Mulberry School)
  7. Be My Daughter
  8. Divorced Singles
  9. LOUD
  10. Super Band 2
  11. 2 Days & 1 Night Season 4
  12. You Quiz on the Block
  13. Radio Star
  14. Kick a Goal
  15. My Little Old Boy
  16. The King of Mask Singer
  17. My Golden Kids
  18. The Return of Superman
  19. Tasty guys
  20. The Legend, The New Singer (The Song We Loved)
  21. Don’t be the First one (Number 1)
  22. Golf King
  23. Late Night Ghost Talk
  24. All The Butlers
  25. Anyway, Go To Work!
  26. The Great Escape
  27. Brave Solo Parenting
  28. Gayo Stage
  29. Buddy into the Wild
  30. Anyway, Go To Work!
  31. Immortal Songs
  32. TV Animal Farm
  33. Save Me! Holmes
  34. I Like to Sing
  35. Baek Jong-won’s Alley Restaurant
  36. Same Bed, Different Dreams
  37. Amazing Saturday
  38. Dogs are Incredible Special
  39. House Husband
  40. Haebang Town (Liberation Town)
  41. The Sixth Sense 2
  42. Boss in the Mirror
  43. Delicious Rendezvous
  44. Take Off Your Shoes
  45. Seri Money Club
  46. Wakanam
  47. Naked World History
  48. Chosun Fan Star
  49. Doomed Marriage (Sad Couple)
  50. City Fisherman

Is your favorite Korean variety show on the list?

Subscribe to the Kpoppost Telegram channel for our latest stories and breaking news.

More to read about Kdrama and Kvariety:

  • Here are Top 50 Korean Variety Star Brand Reputation Rankings in September 2021
  • Who Is Who In New Variety Show ‘How A Family Is Made’ Cast Members
  • 2PM Junho Mesmerizing Looks as King Lee San in Upcoming Drama with Lee Se Young, “The Red Sleeve Cuff”
  • The 26th Busan International Film Festival in 2021 Adds Streaming Drama Series “On Screen” Section
  • Here are 9 New Korean Dramas to Watch in September 2021

Source: 1

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