TOP 50 Korean Variety Star Brand Reputation Rankings in January 2022

On January 1, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand-reputation rankings for January 2022.

Yoo Jae Suk Still #1 on Top 50 Most Popular Korean Variety Star Brand Reputation Rankings in January 2022

Yoo Jae Suk continues to lead on the Korean variety star brand reputation rankings in January 2022. | Brikorea.

The Korean Business Research Institute has analyzed 42,833,928 big data of 50 brands of Korean entertainers from December 1, 2021, to January 1, 2022. Compared to the December 2021 variety stars’ brand big data of 33,956,275, it increased by 26.14 percent.

Yoo Jae Suk still holds No.1 most popular Korean variety star for five consecutive months, with a brand reputation value of 2,792,762. The highest-ranking phrases on Yoo Jae Suk’s keyword analysis were “Entertainment Grand Prize,” “COVID-19,” and “Confirmed.”

Meanwhile, his highest-ranking related terms are “awarded,” “cured,” and “return.” In addition, Yoo Jae Suk’s positivity-negativity analysis also results in a positive reaction of 87.59 percent.

The brand value of Lee Kyung Kyu and Moon Se Yoon are skyrocketing for 133.34 percent and 236.05 percent, respectively. Check out the top 30 most popular variety star brand reputation rankings from November and December 2021 to January 2022.

Lee Kyung Kyu and Moon Se Yoon’s brand values increased by more than 100 percent, respectively. | Brikorea.

Top 5 Most Popular Korean Variety Stars

1. Yoo Jae Suk

Brand participation index: 814,942
Media index: 636,797
Communication index: 591,987
Community index: 749,035

Yoo Jae Suk’s brand reputation index rose by 7.63 percent, from 2,594,795 in December 2021 to 2,792,762 in January 2022.

2. Lee Kyung Kyu

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Brand participation index: 259,313
Media index 377,003
Communication index: 462,125
Community index: 452,370

Lee Kyung Kyu’s brand reputation index rose by 133.34 percent, from 664,609 in December 2021 to 1,550,811 in January 2022.

3. Moon Se Yoon

Brand participation index: 379,954
Media index: 308,426
Communication index: 464,831
Community index: 310,179

Moon Se Yoon’s brand reputation index rose by 236.05 percent, from 435,473 in December 2021 to 1,463,390 in January 2022.

4. Kim Jong Kook

Brand participation index 372,894
Media Index 319,916
Communication Index 415,591
Community Index 324,824

Kim Jong Kook’s brand reputation index fell by 27.20 percent, from 1,968,692 in December 2021 to 1,433,225 in January 2022.

5. Lee Sang Min

Brand participation index: 267,412
Media index: 378,638
Communication index: 350,290
Community index: 428,126

Lee Sang Min’s brand reputation index rose by 3.81 percent, from 1,380,577 in December 2021 to 1,424,466 in January 2022.