Top 50 Most Popular Variety Star Brand Reputation Rankings August 2021

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The Korean Business Research Institute has published the top 50 most popular Korean variety star brand reputation rankings for August 2021. Kim Jong Kook tops the August 2021 variety star brand reputation rankings, followed by Yoo Jae Suk and Jo Se Ho in 2nd and 3rd positions, respectively.

Kim Jong Kook Tops the Top 50 Most Popular Korean Variety Star Brand Reputation Rankings for August 2021

The Korea Corporate Reputation Research Institute has analyzed 40,365,921 big data of 50 brands of famous variety stars from July 1, 2021, to August 1, 2021. Moreover, the analysis consists of customer engagement, media coverage, interaction, and community awareness indexes of 50 popular entertainers. Compared to 28,158,202 big data for variety star brands in July, it increased by 43.35 percent.

Kim Jong Kook, Yoo Jae Suk, and Jo Se Ho topped the most popular variety star brand reputation rankings in August 2021. Photo credit: Brikorea.

Kim Jong Kook’s brand reputation in August is increased 22.45 percent from last month. With a brand reputation index of 2,112,465, he finally tops the variety star brand reputation rankings for this month. In addition, Kim Jong Kook’s positivity-negativity analysis showed a positive reaction rate of 80.02 percent.

Further, the high-ranking phrases in keyword analysis related to Kim Jong Kook included “Running Man,” “YouTube,” and “GYM Jong Kook.” While “Workouts,” “Breakthrough,” and “Donate” were among his high-ranking related terms.

In the second place, there is Yoo Jae Suk, with a brand reputation index of 1,799,040, with a decrease of 11.37 percent from last month.

Then, Jo Se Ho is in third place with a brand reputation of 1,391,161, which skyrocketing 253.47 percent from last month.

Here are the top 30 variety star brand reputations rankings from June to August 2021.

Top 30 variety star brand reputation rankings from June to August 2021. Photo credit: Brikorea.

Top 5 Korean variety stars.

1. Kim Jong Kook

Brand Participation Index: 342,125
Media Index: 463,999
Communication Index: 613,017
Community Index: 693,324
August’s Brand Reputation Index: 2,112,465
Compared to the Brand Reputation Index of 1,725,163 in July, it increased by 22.45 percent.

2. Yoo Jae Suk

Brand Participation Index: 474,818
Media Index: 355,299
Communication Index: 505,255
Community Index: 463,668
August’s Brand Reputation Index: 1,799,040
Compared to the Brand Reputation Index of 2,029,824 in July, it decreased by 11.37 percent.

3. Jo Se Ho

Brand Participation Index: 289,214
Media Index: 377,482
Communication Index: 349,084
Community Index: 375,382
August’s Brand Reputation Index: 1,391,161
Compared to the Brand Reputation Index of 393,577 in July, it increased by 253.47 percent.

4. Park Myung Soo

Brand Participation Index: 197,286
Media Index: 316,806
Communication Index: 437,126
Community Index: 432,550
August’s Brand Reputation Index: 1,383,767
Compared to the Brand Reputation Index of 1,044,193 in July, it increased by 32.52 percent.

5. Song Ji Hyo

Brand Participation Index: 259,104
Media Index: 325,954
Communication Index: 379,887
Community Index: 398,325
August’s Brand Reputation Index: 1,363,270
Compared to the Brand Reputation Index of 708,211 in July, it increased by 92.50 percent.