The Korean Business Research Institute has published Top 50 Most Popular Korean Variety Star Brand-Reputation Rankings for April 2021. As for the result, the top three most popular variety star brand-reputation rankings are Yoo Jae-Seok, Kim Jong-Guk, and Kang Ho-Dong, consecutively.
For the analysis, the institute has collected 26,655,367 big data of the 50 brands of entertainment from March 3 to April 3, 2021. It includes the consumer participation index, media coverage index, interaction index, and community awareness index. Moreover, compared to the 24,787,769 big data in March, it increased by 7.53%.
April 2021 Most Popular Korean Variety Star Brand-Reputation Rankings
Yoo Jae Soek still topped the most popular variety star brand- reputation rankings in April 2021
Yoo Jae Suk is unwavering from her No.1 spot in the variety star popularity and brand reputation rankings for April 2021. His brand reputation index is 1,989,056. Further, in the keyword analysis, the high-ranking phrases related to Yoo Jae Suk were “What if You Play, You Quiz,” and “Come Back Home.”
While the highest-ranking related terms were “open,” “challenge,” and “donate.” His positivity-negativity analysis is 83.55 percent positive reactions.
Top 5 most popular variety star in April 2021
1. Yoo Jae Seok
Participation Index: 486,860
Media Index: 563,200
Communication Index: 440,578
Community Index: 498,418
Brand Reputation Index: 1,989,056
It rose by 31.43% compared to the brand reputation index of 1,513,363 in March.
2. Kim Jong Kook
Participation Index: 256,223
Media Index: 173,536
Communication Index: 273,600
Community Index: 197,132
Brand Reputation Index: 900,491
It rose by 31.43% compared to the brand reputation index of 1,513,363 in March.
3. Kang Ho Dong
Participation Index: 123,106
Media Index: 251,680
Communication Index: 222,747
Community Index: 274,283
Brand Reputation Index: 871,815
It rose by 15.96% compared to the brand reputation index of 751,793 in March.
4. Park Myung Soo
Participation Index: 79,895
Media Index: 255,200
Communication Index: 214,150
Community Index: 255,242
Brand Reputation Index: 804,488
It fell by 1.38% compared to the brand reputation index of 815,760 in March.
5. Kim Gura
Participation Index: 82,033
Media Index: 329,120
Communication Index: 150,341
Community Index: 241,790
Brand Reputation Index: 803,285
It rose by 24.06% compared to the brand reputation index of 647,513 in March.
Top 50 most popular Korean variety star
1. Yoo Jae Suk
2. Kim Jong Kook
3. Kang Ho Dong
4. Park Myung Soo
5. Kim Gura
6. Lee Soo Geun
7. Park Soo Hong
8. Lee Kwang Soo
9. Kim Sung Joo
10. Ahn Jung Hwan
11. Cha Tae Hyun
12. Seo Jang Hoon
13. Kim Jong Min
14. Kim Joon Ho
15. Tak Jae Hoon
16. Yoo Hee Yeol
17. Shin Dong Yup
18. Yoon Jong Shin
19. Kim Heechul
20. Lee Sang Min
21. Jo Se Ho
22. Lee Kyung Kyu
23. Lee Young Ja
24. Lee Hyori
25. Kim Joon Hyun
26. Moon Se Yoon
27. Jang Do Yeon
28. Song Hae
29. Yang Se Chan
30. HaHa
31. Jun Hyun-moo
32. Kim Yeong-cheol
33. Park Mi-sun
34. Kim Shin-Young
35. Shin Bong-sun
36. Ji Suk-jin
37. Kim Yong-man
38. Lee Hwi-jae
39. Song Ji-hyo
40. Yang Se-hyung
41. Kim Gook Jin
42. Choi Yang-Rak
43. Kim Sook
44. Song Eun-yi
45. Ahn Young-mi
46. Paeng Hyunsook
47. Eun Ji-won
48. Ji Sang-ryeol
49. Noh Hong-chul
50. Park Na-rae
Source: 1
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