Check Out BLACKPINK “Light Up the Pink” Campaign Ahead of New Single “Pink Venom”

The global K-pop girl group BLACKPINK has released an intriguing campaign, “Light Up the Pink,” ahead of their new single “Pink Venom,” second full album, and world tour “Born Pink.” Check out BLACKPINK “Light Up the Pink” campaign in Seoul below.

Update September 9.

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BLACKPINK “Light Up the Pink” Campaign Ahead of New Single “Pink Venom”

“Light Up the Pink” Campaign

BLACKPINK will release their comeback single “Pink Venom” on August 19. Moreover, the group is reportedly to debut the new single at the 2022 MTV VMAs. To celebrate the upcoming comeback single, BLACKPINK has launched a global campaign titled “Light Up the Pink.”

The campaign is to mark BLACKPINK’s comeback in 2022. Some major landmarks in some big cities into pink color. The major landmarks included the N Seoul Tower in Seoul, Tokyo Tower in Tokyo, Sinar Mas Plaza in Shanghai, Central World in Bangkok, Brooklyn Bridge in New York, and Santa Monica Pacific Wheel in Los Angeles.

On August 18, the N Seoul Tower in Seoul turned pink at 8pm KST. Some of BLACKPINK’s fans have shared the alluring views on Twitter.

Liwanag sa dilim??#LightUpThePink #Seoul #1DayToPINKVENOM #BLACKPINK pic.twitter.com/xKzyaGDgxd
— MAV | PINK VENOM?? (@OT4BLIINK) August 18, 2022

#1DayToPINKVENOM pic.twitter.com/f9jMLCjczL
— loveyousomeL.A.L.I.S.A (@kaethnicoleee) August 18, 2022

Wow. This is so pretty.#1DayToPINKVENOM #LightUpThePink #PINKVENOM @BLACKPINK pic.twitter.com/8FbMf4vgLZ
— Lalisa Manobangs (@jklmanobangs) August 18, 2022

If you are in Tokyo, Shanghai, Bangkok, New York, and Los Angeles, check out the date and time to watch the “Light Up the Pink” on the above landmarks.

BLACKPINK’ D-1’ and ‘D-Day’ Teaser Posters for “Pink Venom”

Besides the campaign, BLACKPINK also released enthralling teaser posters to commemorate the upcoming new pre-release single “Pink Venom.” Two teaser posters show BLACKPINK members Jisoo, Jennie, Rosé, and Lisa, with chic and post-apocalyptic fashion vibes, have heightening BLACKPINK’s comeback fever!

BLACKPINK ‘D-1’ Teaser Poster for “Pink Venom”

“Born Pink” Album Pre-order

BLACKPINK’s first full album, “THE ALBUM,” became the first K-pop girl group to win the title of million-seller. It also ranks second on UK’s Official Chart.

Moreover, the second full album of BLACKPINK, “BORN PINK,” is set to release on September 16, 2022. According to YG Entertainment, the pre-orders of the upcoming album have surpassed 1.5 million copies.

Considering the new album’s release date is still a month away, the pre-order number may reach 2 million or more. Will BLACKPINK surpass their previous records?

In addition, following their comeback, the group is scheduled to make a grand world tour in North America, Europe, Asia, and Oceania. BLACKPINK’s world tour will be starting in Seoul. Check out the BLACKPINK “Born Pink” World Tour poster below: