Korean Fashion & Style

BTS Jungkook has become the newest ambassador for Calvin Klein jeans and underwear – here’s why he chose the brand & official video ad.

Lim Ji Yeon garners attention because of her outstanding fashion choice in The Glory. Here are some Korean local brand fashion she wore.

Kpop has been wearing the low-rise fashion on any occasion possible. Here are some female Kpop idols who slay the low-rise fashion trend.

NewJeans Hanni has officially become the new Giorgio Armani Beauty ambassador. Check out the complete story behind her appointment.

Top star Kim Sejeong has officially become the first Korean artist to join Longchamp Brand Ambassador. But, why her? Here’s the reason.

Giordano Korea has given fans more visual “torture” of Cha Eun Woo and Han So Hee, making us more desperate for a possible new drama!

Trending in the 90s, 'Perilla Leaf' hairstyle is now emerging especially after these Kpop idols appear flawless with it. Would you try?

BLACKPINK Lisa is undoubtedly the global superstar with a Disney princess aura around her. Here are some pictures to prove.

Look at these Kpop idols who dressed in a Minion outfit - they are even cuter and more adorable than the yellow titular characters.

To meet Korean beauty standards, people do extreme diets to lose weight. But fans are happy to see these Korean stars gained some weight.