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The Korean Business Research Institute has published the Top 50 KPop Girl Group Popularity and Brand Reputation Rankings for December 2020.
As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of a brand and analyzes it by consumer behavior. Then classifies and weights it into participation value, communication value, media value, and social value. Brand reputation analysis can help you to find out who, where, how, and why talking about your brand.”
December 2020 KPop Girl Group Popularity & Brand Reputation Rankings
For the analysis, the institute has collected big data of 48.395.989 brands’ reputation of kpop girl groups from November 13 to December 13, 2020. Moreover, compared to the 45.569.915 big data of kpop girl group brand reputation in November, it increased by 6,20%.
Top 5 KPop Girl Group Popularity & Brand Reputation Rankings
1. BLACKPINK
Brand Index: 4,786,776
Participation Index: 460,020
Media Index: 1,163,480
Communication Index: 1,216,239
Community Index: 1,947,036
In comparison to the brand reputation index of 5.295.467 in November, it rose by 9,61 % in December.
2. TWICE
Brand Index: 4,234,719
Participation Index: 368,628
Media Index: 1,027,760
Communication Index: 1,127,828
Community Index: 1,710,503
In comparison to the brand reputation index of 5.479.720 in November, it fell 22,72 % in December.
3. AESPA
Brand Index: 3,820,383
Participation Index: 1,637,916
Media Index: 597,400
Communication Index: 818,067
Community Index: 767,000
4. IZ*ONE
Brand Index: 3,365,110
Participation Index: 959,412
Media Index: 812,000
Communication Index: 859,351
Community Index: 734,347
In comparison to the brand reputation index of 2.326.225 in November, it rose by 44,66% in December.
5. OH MY GIRL
Brand Index: 2,712,338
Participation Index: 277,576
Media Index: 741,240
Communication Index: 908,396
Community Index: 785,126
In comparison to the brand reputation index of 2.397.807in November, it rose by 13,12% in December.
TOP 30 KPop Girl Group Popularity & Brand Reputation Ranking in November – December 2020
As a result of the analysis, BLACKPINK is back at #1 rank. Followed by TWICE at #2. Then, at #3 there is rookie Kpop girl group easpa. Next is IZ*ONE at #4, and OH MY GIRL at #5 spot.
Moreover, the results of the high ranking keyword analysis associated with BTS are “Lovesick Girls,” “How You Like That,” and “YouTube.” In addition to this, the words “long-running,” “surpass,” and “chosen” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 80.66%.
TOP 50 KPop Girl Group Popularity & Brand Reputation Ranking in December 2020
1. BLACKPINK
2. TWICE
3. aespa
4. IZ*ONE
5. Oh My Girl
6. MAMAMOO
7. Red Velvet
8. STAYC
9. (G)I-DLE
10. ITZY
11. GFRIEND
12. Ladies’ Code
13. EVERGLOW
14. Lovelyz
15. Woo!ah!
16. APRIL
17. fromis_9
18. Girls’ Generation
19. Weeekly
20. LOONA
21. WJSN
22. Apink
23. STELLAR
24. MOMOLAND
25. Bling Bling
26. EXID
27. Secret
28. SECRET NUMBER
29. CLC
30. Weki Meki
31. Dreamcatcher
32. Berry Good
33. cignature
34. Girl’s Day
35. T-ara
36. LABOUM
37. f(x)
38. After School
39. Rocket Punch
40. Busters
41. Gugudan
42. Nine Muses
43. Blah Blah
44. Brown Eyed Girls
45. Cherry Bullet
46. Pristin
47. BESTie
48. DIA
49. YPDA
50. G-reyish
Is your favorite KPop girl group on the list?
Source: Rekorea
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