Spotify – the world’s most popular audio streaming subscription service – announced that JYP Entertainment latest Kpop girl group, NMIXX, has been selected as the first RADAR KOREA artist of the year.
NMIXX Is Selected as Spotify RADAR KOREA Artist
Selected as the first RADAR KOREA artist of the year, NMIXX is comprised of seven members – LILY, HAEWON, SULLYOON, JINNI, BAE, JIWOO, and KYUJIN – and officially debuted on February 22 by releasing their single “AD MARE” and its lead track “O.O.”
In early February, NMIXX had already unveiled audio liners exclusively on Spotify, greeting their global fans and revealing their music style as well as the messages behind their debut single in multiple languages, including Korean, English, and Spanish.
Spotify plans to support NMIXX’s future moves by launching an active, long-term global marketing campaign encompassing the production of diverse social content. It will also be offering NMIXX the opportunity to produce Spotify Singles, allowing them to re-record one of their existing songs in a fresh new way or cover a song of their choice by one of their own musical heroes.
“We are very excited to have NMIXX, who have created a fresh breeze in the global K-pop scene, join our first RADAR KOREA program of the year. NMIXX is a talented rookie pushing boundaries with their new ‘MIXX POP’ genre through unique voices and sounds, and we are dedicated to supporting them through RADAR, connecting them with more listeners and fans around the globe.”Spotify Spokesperson
JYP and NMIXX are excited about being RADAR KOREA Artist
The source from JYP revealed that the relationship between NMIXX and Spotify was built even before debut.
“Since long ago, Spotify has been serving as one of the most pivotal and trusted partners to JYP and to the growth of South Korea’s music industry. It is meaningful that NMIXX’s relationship with Spotify, which began even before debut, has led to the RADAR KOREA program. We look forward to seeing NMIXX communicate with global Kpop fans through Spotify.”JYP Spokesperson
Meanwhile, NMIXX leader, Haewon, speaks up her thoughts on NMIXX being a RADAR KOREA artist.
“As we have prepared for a long time, we are very excited to share our music with more listeners and fans around the world through Spotify’s RADAR program. We hope to grow into a global Kpop group with Spotify’s support.”NMIXX Haewon
What Is Spotify RADAR KOREA?
Known as Spotify’s global emerging artist support program, RADAR unveils emerging and talented artists to listeners worldwide, providing them with human and financial resources, editorial support, and both online and offline marketing promotions in the long run. Receiving diversified support from Spotify, the artists selected for the program are given the opportunity to expand their scope of activities further and secure more listeners.
In the past, globally emerging talents such as The Kid LAROI and girl in red have grown together with Spotify’s RADAR program. RADAR KOREA, designed as part of RADAR, has also been supporting various globally emerging Korean artists – such as Gaho, AleXa, ASH ISLAND, Weeekly, SECRET NUMBER, and TREASURE – and introducing them to Spotify listeners around the world through its RADAR KOREA playlist which officially launched in August 2020.
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