TOP 50 Korean Variety Show Brand Reputation Rankings in September 2022

On September 4, the Korean Business Research Institute has revealed the most popular Korean variety shows for this month. Find the full list of the top 50 Korean variety show brand reputation rankings in September 2022 below.

“Home Alone” (“I Live Alone”) Tops the Korean Variety Show Brand Reputation Rankings in September 2022

The Korean Business Research Institute has analyzed 97,203,854 brand big data of the 50 popular Korean variety shows in South Korea from August 4, 2022, to September 4, 2022. However, compared to 93,014,648 entertainer brand big data in July, it decreased by 3.07 percent.

As a result, MBC’s “Home Alone” (“I Live Alone”) became the No. 1 popular show for this month with a brand reputation index of 5,284,737. In the keyword analysis, the top-ranking phrases of the show were “Hwang Hee Chan,” “Kim Kwang Kyu,” and “Park Na Rae.”

Meanwhile, the program’s high-related terms were “reveal,” “return,” and “appear.” In addition, the positive-negative analysis scored 75.90 percent on positive reactions.

Top 5 Most Popular Korean Variety Shows

1. “Home Alone” (“I Live Alone”)

• Brand Participation Index: 1,475,741
• Media Index: 1,131,952
• Communication Index: 821,560
• Community Index: 891,655
• Viewing Index: 963,830
• “Home Alone” (“I Live Alone”) brand reputation index decreased by 18.02 percent from 6,446,333 in August to 5,284,737 in September.

2. “Europe Outside the Tent”

• Brand Participation Index: 1,826,937
• Media Index: 789,682
• Communication Index: 624,189
• Community Index: 415,223
• Audience Index: 679,624
• “Europe Outside the Tent” brand reputation index in September increased by 120.28 percent from 1,968,256 in August to 4,335,655 in September.

3. “National Singing Contest”

• Brand Participation Index 225,452
• Media Index: 1,087,812
• Communication Index: 996,588
• Community Index: 847,503
• Audience Index: 766,122
• “National Singing Contest” brand reputation index increased in September by 57.11 percent from 2,497,267 in August to 3,923,476 in September.

4. “My Little Old Boy”

• Brand Participation Index: 335,278
• Media Index: 530,478
• Communication Index: 424,619
• Community Index: 726,187
• Audience Index: 1,606,384
• “My Little Old Boy” brand reputation index in September decreased by 15.66 percent from 4,295,832 in August to 3,622,946 in September.

5. “Knowing Bros” (“Ask Us Anything”)

• Brand Participation Index: 471,388
• Media Index: 730,639
• Communication Index: 1,219,889
• Community Index: 721,658
• Audience Index: 296,563
• “Knowing Bros” (“Ask Us Anything”) brand reputation index in September increased by 0.37 percent from 3,427,304 in August to 3,440,137 in September.

September Top 50 Most Popular Korean Variety Shows

1. “Home Alone” (“I Live Alone”)
2. “Europe Outside the Tent”
3. “National Singing Contest”
4. “My Little Old Boy”
5. “Knowing Bros” (“Ask Us Anything”)
6. “Running Man”
7. “Radio Star”
8. “Win or Nothing” (“Strongest Baseball”)
9. “Immortal Songs”
10. “Shooting Stars” (“Kick a Goal”)
11. “The Manager”
12. “The King of Mask Singer”
13. “Call of the Country”
14. “Men of the Wind”
15. “2 Days & 1 Night Season 4”
16. “Street Man Fighter”
17. “Divorced Singles”
18. “World Dark Tour”
19. “The Backpacker Chef”
20. “The Return of Superman”
21. My Golden Kids
22. Same Bed, Different Dreams
23. Tasty Guys
24. Lined Up Restaurant
25. Gayo Stage
26. Earth Arcade
27. Dogs Are Incredible
28. Tuesday Night Is the Best
29. I Am Solo: Love Continues
30. Buddy into the Wild
31. Amazing Saturday
32. Master in the House
33. Groom Class
34. The Rekindling Dance
35. Where is My Home
36. Fluttering the Overcoat Hems
37. Boss in the Mirror
38. Park Won-sook’s Live Together
39. Hidden Singer
40. Naked History
41. YO~! WELCOME TO KOREA!
42. Tour As You Want
43. DNA Mate
44. Love Recall
45. Talk Pa One 25 O’Clock
46. Problem Child in House
47. Food Talks
48. New Festa
49. HK Coin
50. Avatar Singer

Is your favorite Korean variety show made on the list?

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