TOP 50 Korean Variety Show Brand Reputation Rankings in September 2022

On September 4, the Korean Business Research Institute has revealed the most popular Korean variety shows for this month. Find the full list of the top 50 Korean variety show brand reputation rankings in September 2022 below.

“Home Alone” (“I Live Alone”) Tops the Korean Variety Show Brand Reputation Rankings in September 2022

The Korean Business Research Institute has analyzed 97,203,854 brand big data of the 50 popular Korean variety shows in South Korea from August 4, 2022, to September 4, 2022. However, compared to 93,014,648 entertainer brand big data in July, it decreased by 3.07 percent.

As a result, MBC’s “Home Alone” (“I Live Alone”) became the No. 1 popular show for this month with a brand reputation index of 5,284,737. In the keyword analysis, the top-ranking phrases of the show were “Hwang Hee Chan,” “Kim Kwang Kyu,” and “Park Na Rae.”

Meanwhile, the program’s high-related terms were “reveal,” “return,” and “appear.” In addition, the positive-negative analysis scored 75.90 percent on positive reactions.

Top 5 Most Popular Korean Variety Shows

1. “Home Alone” (“I Live Alone”)

Brand Participation Index: 1,475,741
Media Index: 1,131,952
Communication Index: 821,560
Community Index: 891,655
Viewing Index: 963,830
“Home Alone” (“I Live Alone”) brand reputation index decreased by 18.02 percent from 6,446,333 in August to 5,284,737 in September.

2. “Europe Outside the Tent”

Brand Participation Index: 1,826,937
Media Index: 789,682
Communication Index: 624,189
Community Index: 415,223
Audience Index: 679,624
“Europe Outside the Tent” brand reputation index in September increased by 120.28 percent from 1,968,256 in August to 4,335,655 in September.

3. “National Singing Contest”

Brand Participation Index 225,452
Media Index: 1,087,812
Communication Index: 996,588
Community Index: 847,503
Audience Index: 766,122
“National Singing Contest” brand reputation index increased in September by 57.11 percent from 2,497,267 in August to 3,923,476 in September.

4. “My Little Old Boy”

Brand Participation Index: 335,278
Media Index: 530,478
Communication Index: 424,619
Community Index: 726,187
Audience Index: 1,606,384
“My Little Old Boy” brand reputation index in September decreased by 15.66 percent from 4,295,832 in August to 3,622,946 in September.

5. “Knowing Bros” (“Ask Us Anything”)

Brand Participation Index: 471,388
Media Index: 730,639
Communication Index: 1,219,889
Community Index: 721,658
Audience Index: 296,563
“Knowing Bros” (“Ask Us Anything”) brand reputation index in September increased by 0.37 percent from 3,427,304 in August to 3,440,137 in September.