TOP 50 Korean Variety Star Brand Reputation Rankings in September 2022

On Saturday (3/9), the Korean Business Research Institute has released the most popular Korean entertainers for September. Read on for the top 50 Korean variety star brand reputation rankings in September 2022.

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Here Are the TOP 50 Korean Variety Star Brand Reputation Rankings in September 2022

The Korean Business Research Institute has analyzed 39,761,082 brand big data of 50 entertainers from August 3, 2022, to September 3, 2022. Compared to the 41,505,669 entertainers brand big data in August, it decreased by 4.20 percent.

As a result, Kim Shin Young, Yoo Jae Suk, Kang Ho Dong, Kim Jong Kook, and Hong Hyun Hee dominate the top five most popular variety stars in September 2022.

Kim Shin Young took the No.1 spot this month with a brand reputation index of 2,626,954, marking a 187.86 percent increase in her brand reputation index since August. After the longtime MC of “National Singing Contest” Song Hae passed away, the comedienne has been announced as the new MC.

In the keyword analysis, her top high-ranking phrases consisted of “National Singing Contest,” “MC,” and “Song Hae.” Meanwhile, her top-ranking related terms consisted of “chosen,” “root for,” and “host.” Finally, in the positivity-negativity analysis, she scored 93.46 percent positive reactions.

Top 5 Most Popular Korean Variety Stars

1. Kim Shin Young

Kim Shin Young. | Twitter.

Brand Participation Index: 723,330
Media Index: 944,848
Communication Index: 489,366
Community Index: 469,409
Kim Shin Young’s September brand reputation index increased by 187.86 from 912,595 in August to 2,626,954 in September.

2. Yoo Jae Suk

Yoo Jae Suk. | Twitter

Brand Participation Index: 374,384
Media Index: 352,376
Communication Index: 783,825
Community Index: 992,174
Yoo Jae Suk’s September brand reputation decreased by 18.33 percent from 3,064,512 in August to 2,502,760 in September.

3. Kang Ho Dong

Kang Ho Dong. | Twitter

Brand Participation Index: 125,330
Media Index: 452,826
Communication Index: 553,848
Community Index: 522,058
Kang Ho Dong’s September brand reputation index increased by 33.95 percent from 1,234,856 in August to 1,654,063 in September.

4. Kim Jong Kook

Kim Jong Kook. | Twitter.

Brand Participation Index: 300,224
Media Index: 208,812
Communication Index: 382,704
Community Index: 695,385
Kim Jong Kook’s September brand reputation index decreased by 18.14 percent from 1,938,801 in August to 1,587,125 in September.

5. Hong Hyun Hee

Hong Hyun Hee. | Twitter.

Brand Participation Index: 514,547
Media Index: 284,181
Communication Index: 309,710
Community Index: 476,397
Hong Hyun Hee’s brand reputation index increased by 51.85 percent from 1,043,718 in August to 1,584,835 in September.