TOP 50 Korean Variety Star Brand Reputation Rankings in March 2022

On March 1, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand reputation rankings in March 2022.

March Korean Variety Star Brand Reputation Rankings

The Korean Business Research Institute has analyzed 44,596,257 big data of 50 brands of Korean entertainers from February 1 to March 1, 2022. Compared to the February variety stars’ brand big data of 47.854.482, it increased by 6.81 percent.

Yoo Jae Suk topped the most popular variety star list with a brand reputation index of 2,162,572. In the keyword analysis, his high-ranking phrases were “How Do You Play?,” “short track speed skating,” “bias judgment.”

Meanwhile, his highest-ranking related terms included “speak,” “introduce,” and “hit.” In addition, on positivity-negativity analysis, Yoo Jae Suk gained a score of 83.02 percent positive reactions.

Top 5 Most Popular Korean Variety Stars

1. Yoo Jae Suk

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• Brand Participation Index: 560,402
• Media Index: 550,652
• Communication Index: 504,277
• Community Index: 547,241

Yoo Jae Suk’s brand reputation index decreased by 14.54 percent, from 2,530,496 in February to 2,162,572 in March.

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2. Hong Hyun Hee

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• Brand Participation Index: 573,010
• Media Index: 354,643
• Communication Index: 317,256
• Community Index: 548,659

Hong Hyun Hee’s brand reputation increased by 27.80 percent, from 1,403,370 in February to 1,793,567 in March.

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3. Kim Jong Kook

• Brand Participation Index: 419,251
• Media Index: 341,996
• Communication Index: 404,647
• Community Index: 349,600

Kim Jong Kook’s brand reputation decreased by 13.91 percent, from 1,760,260 in February to 1,515,495 in March.

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4. Song Hae

• Brand Participation Index: 555,683
• Media Index: 260,892
• Communication Index: 338,126
• Community Index: 317,404

Song Hae’s brand reputation decreased by 47.29 percent, from 2,792,923 in February to 1,472,106 in March.

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5. Kang Ho Dong

• Brand Participation Index: 173,534
• Media Index: 208,818
• Communication Index: 348,239
• Community Index: 709,211

Kang Ho Dong’s brand reputation decreased by 3.88 percent, from 1,497,897 in February to 1,439,802 in March.

Below is the most popular Korean variety star list from January to March 2022.

Top 50 Korean Variety Star Brand Reputation Rankings

1. Yoo Jae Suk
2. Hong Hyun Hee
3. Kim Jong Kook
4. Song Hae
5. Kang Ho Dong
6. Kim Joon Ho
7. Song Ji Hyo
8. Lee Sang Min
9. Lee Seung Gi
10. Super Junior’s Kim Heechul
11. Kim Jong Min
12. Park Myung Soo
13. Ahn Jung Hwan
14. Seo Jang Hoon
15. Kim Gura
16. Kim Sung Joo
17. Shin Dong Yup
18. Kim Dong Hyun
19. Jung Hyung Don
20. Ji Suk Jin
21. Lee Soo Geun
22. Yoo Hee Yeol
23. Lee Dong Gook
24. HaHa
25. Heo Jae
26. Jo Se Ho
27. Lee Kyung Kyu
28. Tak Jae Hoon
29. Cha Tae Hyun
30. Hyun Joo Yup
31. Jung Joon Ha
32. Kim Min Kyung
33. Jun Hyun Moo
34. Sechs Kies Eun Ji-won
35. Song Eun Yi
36. Lee Chun Soo
37. Jang Do Yeon
38. Kim Joon Hyun
39. Lee Young Ja
40. Park Na Rae
41. Moon Se Yoon
42. Kim Yong Man
43. Lee Hyori
44. Yoo Se Yoon
45. Kim Sung Joo
46. Kim Sook
47. Kim Byung Man
48. Yang Se Chan
49. Yang Se Hyung
50. Kim Gook Jin

Is your favorite variety star on the list?

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