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The Korean Business Research Institute has published the Top 50 Popular Korean Drama Actor Brand Reputation Rankings for March 2021.
Most Popular Korean Drama Actor Brand Reputation Rankings in March 2021
The Korean Business Research Institute has analyzed 99,377,638 big data of 50 Korean drama actors who appeared in dramas that aired between February 1, 2021, to March 1, 2021. The rankings are based on consumer participation, media, communication, and community indexes. Compared to 145,584,428 big data of Korean actor brand in January, it decreased by 31.74%.
Kim So Yeon, who currently just made a comeback in SBS’s drama “The Penthouse,” leads the No.1 spot with a brand reputation index of 5,141,911 for March 2021. In the keyword analysis, high-ranking phrases associated with Kim So Yeon are “The Penthouse”, “villainess”, and “Eugene”. Whereas the terms related to the highest-ranking were “powerful”, “tough”, and “dominate.” Her positivity-negativity analysis revealed a score of 81.95% positive reactions.
Song Joong Ki, who is currently starring in Vincenzo Cassano came in second place with a brand reputation index of 5,123,964.
In the third place, there is Lee Da Hee, the lead actress of “L.U.C.A.: The Beginning” with a brand reputation index of 4,487,022. Then, Eugene is in fourth place with a brand reputation index of 4,461,263, and Choi Kang Hee in fifth place with a brand reputation index of 4,040,890.
The Top 5 Korean drama actors brand reputation rankings in March 2021
1. Kim So Yeon
Brand Reputation Index: 5,141,911
Participation Index:1,629,340
Media Index: 2,055,524
Communication Index: 763,243
Community Index: 693,804
2. Song Joong Ki
Brand Reputation Index: 5,123,964
Participation Index: 2,263,193
Media Index: 1,493,959
Communication Index: 840,478
Community Index: 526,334
3. Lee Da Hee
Brand Reputation Index: 4,487,022
Participation Index: 2,383,521
Media Index: 1,287,407
Communication Index: 461,816
Community Index: 354,279
4. Eugene
Brand Reputation Index: 4,461,263
Participation Index: 1,456,074
Media Index: 1,728,473
Communication Index: 620,792
Community Index:655,924
5. Choi Kang Hee
Brand Reputation Index: 4,040,890
Participation Index: 2,013,825
Media Index: 1,321,306
Communication Index: 288,878
Community Index: 416,881
The top 50 Korean drama actors brand reputation rankings in March 2021
1. Kim So Yeon
2. Song Joong Ki
3. Lee Da Hee
4. Eugene
5. Choi Kang Hee
6. Jeon Yeo Bin
7.. Kim So Hyun
8. Cho Seung Woo
9. Lee Re
10. Kim Rae Won
11. Uhm Ki Joon
12. Park Shin Hye
13. Eum Moon Suk
14. Kim Young Kwang
15. Sung Hoon
16. Yeo Jin Goo
17. Ok Taecyeon
18. Shin Ha Kyun
19. Won Jin Ah
20. Lee Seo Jin
21. Jung Bo Suk
22. Rowoon
23. Kim Sung Oh
24. Jin Ki Joo
25. Bong Tae Gyu
26. Park Joo Mi
27. Lee Joo Young
28. Lee Tae Gon
29. Ji Soo
30.. Lee So Yeon
31. Yoo Jae-Myung
32. Choi Yeo-jin
33. Lee Ji-hoon
34. Ha-neul Kang
35. Lee Ga-ryeong
36. Kim Yeo-jin
37. Choi Yu-Hwa
38. Lee Joo-bin
39. Hwang Shin-Hye
40. Kim Yeong-Cheol
41. Lee Jang Woo
42. Eun-Kyung Shin
43. Lee Min-young
44. Jeon In-Hwa
45. In Gyo-jin
46. Seonghwan Kyeong
47. Hyoyoung
48. Sung Dong-il
49. Hong Soo-Ah
50. Choi Sung-Eun
Is your favorite Korean actor/actress on the list?
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Yes, some of them are on the list..