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NewJeans Hits No. 1 on TOP 100 Korean Star Brand Reputation Rankings in January 2023

Chian Kim by Chian Kim
January 30, 2023
in News, Rankings
1
TOP 100 Korean Star Brand Reputation Rankings in January 2023

Kpop girl group NewJeans has dominated this month’s brand reputation rankings, including the top 100 Korean star brand reputation rankings in January 2023, which consist of Korean entertainers, actors, sports figures, singers, and idols.

Rookie Girl Group NewJeans Leads Korean Star Brand Reputation Rankings in January 2023

On January 29, the Korean Business Research Institute announced January’s most popular Korean stars. For the list, the institute has analyzed 238,303,124 Korean star big data from December 29, 2022, to January 29, 2023. Compared to 232,979,812 star big data in December, it increased by 2.28 percent.

The rookie girl group, NewJeans, has ended 2022 on a high note by winning their first Daesang and earning their first Perfect All Kill (PAK) in less than a year of debut.

Further, the quintet also started 2023 with extraordinary achievements. They joined BTS and BLACKPINK in Billboard Hot 100 with multiple entry songs, OMG and Ditto.

.@NewJeans_ADOR's "Ditto" debuts at No. 96 on this week's #Hot100.

It earns the group its first career entry on the chart.

— billboard charts (@billboardcharts) January 17, 2023

.@NewJeans_twt's "OMG" debuts at No. 91 on this week's #Hot100.

— billboard charts (@billboardcharts) January 24, 2023

Moreover, according to the Album Chart on Circle Chart, the group’s first single album OMG has sold 1,013,462 copies as of January 27. These achievements made them the youngest and fastest Kpop group that achieved a million-selling album as well as the first and only 4th gen group that simultaneously entered the Billboard HOT 100 with multiple tracks.

Furthermore, the group also dominated the brand reputation rankings in January 2023, including the brand reputation rankings for Kpop girl groups, individual Kpop girl group members, Korean singers, Idol groups, Korean advertisement models, and Korean stars.

Top 5 Korean Star Brand Reputation Rankings

Left (Top-bottom): BTS, Lim Young Woong, IU, and Blackpink. Right: NewJeans.
Left (top-bottom): BTS, Lim Young Woong, IU, and Blackpink. Right: NewJeans.

The rookie girl group, NewJeans, took first place on the Korean star brand reputation rankings surpassing their sunbaes in the Kpop music industry, such as BTS, Blackpink, IU, and more. The girl group earned a brand value of 8,917,773; it increased by 32.59 percent since last month.

BTS remained in second place with a brand value of 7,527,175 this month. Meanwhile, the Korean trot singer climbed to third place and earned a brand value of 7,187,117 this month.

Came in fourth place, IU’s brand value increased by 8.42 percent from 6,140,176 in December 2022 to 6,657,078 in January 2023. And concluded the top five list this month, there was BLACKPINK with a brand value of 5,913,166 for this month.

Check out this month’s top 100 most popular stars in Korea below.

Top 100 Most Popular Korean Stars in January 2023

NewJeans took the No.1 spot in Korean star brand reputation rankings in 2023. | Brikorea.
NewJeans took the No.1 spot in Korean star brand reputation rankings in 2023. | Brikorea.

  1. NewJeans
  2. BTS
  3. Lim Young Woong
  4. IU
  5. BLACKPINK
  6. Song Hye Kyo
  7. Yoo Jae Suk
  8. Song Joong Ki
  9. Younha
  10. ASTRO’s Cha Eun Woo
  11. Son Suk Ku
  12. Lee Jong Suk
  13. Son Heung Min
  14. NCT
  15. Lim Ji-yeon
  16. Lee Chan Won
  17. IVE
  18. SEVENTEEN
  19. (G)I-DLE
  20. Baek Jong Won
  21. TWICE
  22. Kim Yuna
  23. EXO
  24. Lee Do-hyun
  25. Super Junior
  26. BIGBANG
  27. Lee Young Ji
  28. Kim Min Jae
  29. Kang Daniel
  30. Park Sung Hoon
  31. Girls’ Generation Taeyeon
  32. Kim Ho Joong
  33. Go Yoon Jung
  34. Girls’ Generation
  35. Young Tak
  36. Jun Hyun Moo
  37. Jung Ji So
  38. Oh My Girl
  39. Lee Hyori
  40. Lee Byung Hun
  41. aespa
  42. THE BOYZ
  43. Hyun Bin
  44. Girls’ Generation Yoona
  45. Lee Jae Wook
  46. Le Sserafim
  47. Moon Ga Young
  48. Kim Go Eun
  49. Kim Jong Kook
  50. MONSTA X
  51. Park Na Rae
  52. Jung Dong Won
  53. BtoB
  54. Shin Dong Yup
  55. Kim Yeon Koung
  56. Jang Yoon Jung
  57. Kim Hye Soo
  58. Kang Ho Dong
  59. Song Ga In
  60. Lee Sung Min
  61. Lee Sang Min
  62. Lee Jung Jae
  63. Park Bo Gum
  64. Jung Woo Sung
  65. Yoo Yeon Seok
  66. Gong Yoo
  67. Park Seo Joon
  68. Park Eun Bin
  69. Go Soo
  70. Sung Si Kyung
  71. Ma Dong Seok
  72. Lee Kyung Kyu
  73. Stray Kids
  74. Ahn Jung Hwan
  75. Ha Jung Woo
  76. Jay Park
  77. Hwang Jung Min
  78. Ryu Jun Yeol
  79. Han Ji Min
  80. Jang Minho
  81. Jung Eun Ji
  82. Kim Shin Young
  83. Hong Jin Young
  84. Kim Tae Ri
  85. Song Ji Hyo
  86. ENHYPEN
  87. fromis_9
  88. Jung Hae In
  89. Yoo Hae Jin
  90. TXT
  91. Youn Yuh Jung
  92. Jin Hae Seong
  93. Kang Ha Neul
  94. Lee Seung Yoon
  95. Nam Joo Hyuk
  96. Lee Yi Kyung
  97. Park Seo Jin
  98. Tak Jae Hoon
  99. Hwang Min Hyun
  100. Park Hae Il

Is your favorite star on the list? Let us know in the comments!

Keep your tab open on Kpoppost, and stay tuned on our Twitter, Facebook, Telegram channel, and Instagram for the next Korean stars ranking!

More to read about Korean Stars:

  • Watch SEOJIN’S With Special New Crew Member Kim Taehyung on tvN
  • BTS Jimin Tops Individual Kpop Idol Brand Reputation Rankings in January 2023
  • NewJeans Danielle Chinese New Year Remarks & Apology: What Happened?
  • TOP 100 Kpop Boy Group Member Brand Reputation Rankings in January 2023
  • BLACKPINK Jisoo Solo to Debut Solo Album in 2023
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Tags: BlackpinkBrand Reputation RankingsBrand Reputation Rankings 2023BTSIUKorean Star Brand Reputation RankingsLim Young WoongNewJeans
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Comments 1

  1. ARMYBLINK_GIRL says:
    2 months ago

    BTS <3
    taehyung
    jimin
    jungkook
    suga
    jin
    rm
    j-hope
    🙂
    BLACKPINK <3
    lisa
    jennie
    rose
    jisoo
    🙂

    Reply

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