NewJeans Hits No. 1 on TOP 100 Korean Star Brand Reputation Rankings in January 2023

Kpop girl group NewJeans has dominated this month’s brand reputation rankings, including the top 100 Korean star brand reputation rankings in January 2023, which consist of Korean entertainers, actors, sports figures, singers, and idols.

Rookie Girl Group NewJeans Leads Korean Star Brand Reputation Rankings in January 2023

On January 29, the Korean Business Research Institute announced January’s most popular Korean stars. For the list, the institute has analyzed 238,303,124 Korean star big data from December 29, 2022, to January 29, 2023. Compared to 232,979,812 star big data in December, it increased by 2.28 percent.

The rookie girl group, NewJeans, has ended 2022 on a high note by winning their first Daesang and earning their first Perfect All Kill (PAK) in less than a year of debut.

Further, the quintet also started 2023 with extraordinary achievements. They joined BTS and BLACKPINK in Billboard Hot 100 with multiple entry songs, OMG and Ditto.

.@NewJeans_ADOR's "Ditto" debuts at No. 96 on this week's #Hot100.

It earns the group its first career entry on the chart.

— billboard charts (@billboardcharts) January 17, 2023

.@NewJeans_twt's "OMG" debuts at No. 91 on this week's #Hot100.

— billboard charts (@billboardcharts) January 24, 2023

Moreover, according to the Album Chart on Circle Chart, the group’s first single album OMG has sold 1,013,462 copies as of January 27. These achievements made them the youngest and fastest Kpop group that achieved a million-selling album as well as the first and only 4th gen group that simultaneously entered the Billboard HOT 100 with multiple tracks.

Furthermore, the group also dominated the brand reputation rankings in January 2023, including the brand reputation rankings for Kpop girl groups, individual Kpop girl group members, Korean singers, Idol groups, Korean advertisement models, and Korean stars.

Top 5 Korean Star Brand Reputation Rankings

The rookie girl group, NewJeans, took first place on the Korean star brand reputation rankings surpassing their sunbaes in the Kpop music industry, such as BTS, Blackpink, IU, and more. The girl group earned a brand value of 8,917,773; it increased by 32.59 percent since last month.

BTS remained in second place with a brand value of 7,527,175 this month. Meanwhile, the Korean trot singer climbed to third place and earned a brand value of 7,187,117 this month.

Came in fourth place, IU’s brand value increased by 8.42 percent from 6,140,176 in December 2022 to 6,657,078 in January 2023. And concluded the top five list this month, there was BLACKPINK with a brand value of 5,913,166 for this month.

Check out this month’s top 100 most popular stars in Korea below.

Top 100 Most Popular Korean Stars in January 2023

1. NewJeans
2. BTS
3. Lim Young Woong
4. IU
5. BLACKPINK
6. Song Hye Kyo
7. Yoo Jae Suk
8. Song Joong Ki
9. Younha
10. ASTRO’s Cha Eun Woo
11. Son Suk Ku
12. Lee Jong Suk
13. Son Heung Min
14. NCT
15. Lim Ji-yeon
16. Lee Chan Won
17. IVE
18. SEVENTEEN
19. (G)I-DLE
20. Baek Jong Won
21. TWICE
22. Kim Yuna
23. EXO
24. Lee Do-hyun
25. Super Junior
26. BIGBANG
27. Lee Young Ji
28. Kim Min Jae
29. Kang Daniel
30. Park Sung Hoon
31. Girls’ Generation Taeyeon
32. Kim Ho Joong
33. Go Yoon Jung
34. Girls’ Generation
35. Young Tak
36. Jun Hyun Moo
37. Jung Ji So
38. Oh My Girl
39. Lee Hyori
40. Lee Byung Hun
41. aespa
42. THE BOYZ
43. Hyun Bin
44. Girls’ Generation Yoona
45. Lee Jae Wook
46. Le Sserafim
47. Moon Ga Young
48. Kim Go Eun
49. Kim Jong Kook
50. MONSTA X
51. Park Na Rae
52. Jung Dong Won
53. BtoB
54. Shin Dong Yup
55. Kim Yeon Koung
56. Jang Yoon Jung
57. Kim Hye Soo
58. Kang Ho Dong
59. Song Ga In
60. Lee Sung Min
61. Lee Sang Min
62. Lee Jung Jae
63. Park Bo Gum
64. Jung Woo Sung
65. Yoo Yeon Seok
66. Gong Yoo
67. Park Seo Joon
68. Park Eun Bin
69. Go Soo
70. Sung Si Kyung
71. Ma Dong Seok
72. Lee Kyung Kyu
73. Stray Kids
74. Ahn Jung Hwan
75. Ha Jung Woo
76. Jay Park
77. Hwang Jung Min
78. Ryu Jun Yeol
79. Han Ji Min
80. Jang Minho
81. Jung Eun Ji
82. Kim Shin Young
83. Hong Jin Young
84. Kim Tae Ri
85. Song Ji Hyo
86. ENHYPEN
87. fromis_9
88. Jung Hae In
89. Yoo Hae Jin
90. TXT
91. Youn Yuh Jung
92. Jin Hae Seong
93. Kang Ha Neul
94. Lee Seung Yoon
95. Nam Joo Hyuk
96. Lee Yi Kyung
97. Park Seo Jin
98. Tak Jae Hoon
99. Hwang Min Hyun
100. Park Hae Il

Is your favorite star on the list? Let us know in the comments!

Keep your tab open on Kpoppost, and stay tuned on our Twitter, Facebook, Telegram channel, and Instagram for the next Korean stars ranking!

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