The Korean Business Research Institute has published the Top 50 Popular Korean Drama Actor Brand Reputation Rankings for January 2021.
As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of brand and analyzes it by consumer behavior. Then classifies it into participation value, communication value, media value, and social value and weights it. Brand reputation analysis can help you find out who, where, how, and why talking about your brand.”
Popular Korean Drama Actor Brand Reputation Rankings in January 2021
The Korean Business Research Institute has analyzed 145,584,428 big data of 50 Korean drama actors who appeared in dramas that aired between December 2, 2020, to January 2, 2021. The rankings are based on consumer participation, media, communication, and community indexes. Compared to 119,147,284 big data of Korean actor brand in December, it increased by 22.19%.
Kim So Yeon, who currently captures the intention of Kdrama fans with her role as Cheon Seo Jin in SBS’s “The Penthouse,” leads the No.1 spot with a brand reputation index of 9,344,658 on the first month of 2021. In the keyword analysis, high ranking phrases associated with Kim So Yeon are “The Penthouse,” “Lee Ji Ah,” and “Lee Sang Woo.” At the same time, the terms related to the highest-ranking were “act,” “passionate acting,” and “award.” His positivity-negativity analysis revealed a score of 82.40% positive reactions.
ASTRO Cha Eun Woo, currently starring in True Beauty, came in second place with a brand reputation index of 8,301,999. Meanwhile, the lead actress of “Mr.Queen,” Shin Hye Sun, and the lead actress of “True Beauty,” Moon Ga Young, are at fourth and fifth spots respectively.
The Top 5 Korean drama actors Brand Reputation Rankings for January 2021
1. Kim So Yeon
Brand Index: 9,344,658
Participation Index: 2,809,419
Media Index: 2,997,031
Communication Index: 1,444,833
Community Index: 2,093,375
2. Cha Eun Woo
Brand Index: 8,301,999
Participation Index: 2,338,103
Media Index: 2,479,861
Communication Index: 1,440,503
Community Index: 2,043,532
3. Lee Ji Ah
Brand Index: 7,115,490
Participation Index: 2,209,800
Media Index: 2,217,682
Communication Index: 1,172,804
Community Index: 1,515,204
4. Shin Hye Sun
Brand Index: 6,246,533
Participation Index: 2,360,159
Media Index: 1,764,370
Communication Index: 1,059,368
Community Index: 1,062,637
5. Moon Ga Young
Brand Index: 6,168,346
Participation Index: 2,214,824
Media Index: 1,870,011
Communication Index: 1,286,034
Community Index: 797,476
Top 20 Most Popular Korean drama actors Brand Reputation Rankings for January 2021
Here is the list of the top 20 most popular Korean actors rankings:
Top 50 Most Popular Korean drama actors Brand Reputation Rankings for January 2021
1. Kim So Yeon
2. Cha Eun Woo
3. Lee Ji Ah
4. Shin Hye Sun
5. Moon Ga Young
6. Kim Jung Hyun
7. Jo Byeong Gyu
8. Kim Sejeong
9. Uhm Ki Joon
10. Kim Young Dae
11. Hwang In Yeob
12. Hwang Jung Min
13. Shin Se Kyung
14. Jo Yeo Jeong
15. INFINITE’s Kim Myung Soo
16. Lim Siwan
17. Namgoong Min
18. Ahn Bo Hyun
19. Girls’ Generation’s YoonA
20. S.E.S.’s Eugene
21. Yoo Joon Sang
22. Shin Sung Rok
23. Go Joon
24. Lee Se Young
25. Kwon Nara
26. WINNER’s Kang Seung Yoon
27. Lee Chung Ah
28. Lee Chae Young
29. Seol In Ah
30. NU’EST’s Hwang Min Hyun
31. Park Yoo Na
32. Nam Gyu Ri
33. Jin Ki Joo
34. Yeom Hye Ran
35. Hwang Shin Hye
36. Eun-Kyung Shin
37. Jung Da Bin
38. Kim Sa Rang
39. Jeong Bo Seok
40. Lee Jang Woo
41. Yi Young Shim
42. Soo Young
43. Uhm Hyun Kyung
44. Hong Soo Ah
45. Jeon In Hwa
46. Yeon Woo
47. Hye Mi Na
48. Lee Shi Kang
49. Jang Hye Jin
50. Yang Hye Ji
Is your favorite Korean actor on the list?
Source: 1
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Those movie actors look amazing and pretty they are all good lookin i bet they are very super duper good actors lol! 💜💜💜
Kim So Yeon to the mooonnn 🚀🚀🚀