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Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in October 2021

Chian Kim by Chian Kim
October 4, 2021 - Updated on November 7, 2021
in K-Variety, Rankings
2
Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in October 2021

On October 3, the Korean Business Research Institute has published the top 50 most popular Korean variety show brand reputation rankings for October 2021.

‘How Do You Play?’ Took No.1 Spot On The Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in October 2021

Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in October 2021
Top 30 Most Popular Korean Variety Show Brand Reputation Rankings in October 2021. Image: Brikorea.

The Korea Corporate Reputation Research Institute has analyzed 98,911,808 big data of 50 brands of popular variety shows from September 3, 2021, to October 3, 2021. Compared to September variety show brand big data of 120,658,668, it’s decreased by 18.02 percent.

The brand rankings were determined by analyzing the data through consumer behavior analysis to measure the participation index, media index, communication index, community index, and audience index for variety shows.

As a result, MBC’s ‘How Do You Play’ stays on the 1st rank with a brand reputation index of 5,155,892. The high-ranking phrases on the keyword analysis included “Yoo Jae Suk,” “Squid Game,” and “Kim Tae Ho.”

Further, the highest-ranking related terms included “compete,” “challenge,” and “leave.” In addition, the ‘How Do You Play?’ program positivity-negativity analysis showed a positive reaction score of 70.59 percent.

Next, SBS’ “Running Man” rose to the second rank with a brand reputation index of 5,013,970, followed by TV Chosun’s “Love Call Center” took the third rank with a brand reputation index of 4,991,058 for October.

Here is the list of the top 30 variety show brand reputations rankings from August to October 2021.

Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in October 2021
Top 30 variety show brand reputations rankings from August to October 2021. Image: Brikorea.

Top 5 Korean Variety Shows.

1. How Do You Play?

  • Brand Participation Index: 911,432
  • Media Index: 507,497
  • Communication Index: 524,881
  • Community Index: 2,334,750
  • Audience Index: 877,333

​The brand reputation index decreased by 26.22 percent, from 6,988,639 in September to 5,155,892 in October.

2. Running Man

  • Brand Participation Index: 1,051,862
  • Media Index: 702,147
  • Communication Index: 1,234,855
  • Community Index: 1,296,055
  • Audience Index: 729,051

​​The brand reputation index increased by 5.27 percent, from 4,762,767 in September to 5,013,970 in October.

3. Love Call Center

  • Brand Participation Index: 993,493
  • Media Index: 579,434
  • Communication Index: 904,932
  • Community Index: 1,215,735
  • Audience Index: 1,297,464

​​​The brand reputation index decreased by 16.95 percent, from 6,009,830 in September to 4,991,058 in October.

4. Mulberry School

  • Brand Participation Index: 675,368
  • Media Index: 388,772
  • Communication Index: 1,687,039
  • Community Index: 904,277
  • Audience Index: 1,075,042

​​​​​The brand reputation index increased by 10.78 percent, from 4,270,155 in September to 4,730,498 in October.

5. Street Woman Fighter

  • Brand Participation Index: 1,641,568
  • Media Index: 541,933
  • Communication Index: 916,359
  • Community Index: 568,067
  • Audience Index: 296,563

​​​​​The Street Woman Fighter gets a brand reputation index of 3,964,490. It is newly included in the brand reputation analysis of variety shows.

Top 50 Most Popular Korean Variety Shows.

Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in October 2021
Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in October 2021. Image credit: Brikorea.

Here are the top 50 most popular variety shows:

  1. How Do You Play? (Hangout With Yoo)
  2. Running Man
  3. Love Call Center
  4. PPONG School (Mulberry School)
  5. Street Woman Fighter
  6. Home Alone (I Live Alone)
  7. Radio Star
  8. Knowing Bros (Ask Us Anything)
  9. Kick a Goal
  10. We Don’t Bite: Villains in The Countryside
  11. All The Butlers
  12. My Little Old Boy
  13. The King of Mask Singer
  14. Be My Daughter
  15. The Return of Superman
  16. The Managers (Anyway, Go To Work!)
  17. 2 Days 1 Night
  18. You Quiz On The Block
  19. Golf King
  20. Immortal Songs
  21. Delicious Guys
  22. Late Night Ghost Talk
  23. Baek Jong-won’s Alley Restaurant
  24. Save Me! Holmes
  25. Buddy into the Wild
  26. Anyway, Go To Work!
  27. Super Band 2
  28. Let’s Play Soccer 2
  29. The Great Escape
  30. Gayo Stage (Golden Oldies)
  31. TV Animal Farm
  32. Same Bed, Different Dreams
  33. Brave Solo Parenting
  34. Haebang Town (Liberation Town)
  35. Wakanam
  36. My Golden Kids
  37. Amazing Saturday
  38. City Fisherman
  39. The Sixth Sense 2
  40. Park Won-sook’s Live Together
  41. Boss in the Mirror
  42. Welcome, first time in Korea?
  43. Take Off Your Shoes
  44. Where is my destination?
  45. Doomed Marriage (Sad Couple)
  46. Team Up 072
  47. Need for Womance
  48. Dogs are Incredible
  49. Seri Money Club
  50. Problem Child in House

Is your favorite Korean variety show on the list?

Subscribe to the Kpoppost Telegram channel for our latest stories and breaking news.

More to read about Kpop and Kdrama:

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  • Youn Yuh Jung In Talks to Work with Son Ye Jin and Kang Ha Neul in a New Korean Drama
  • The Top 100 Korean Singer Brand Reputation Rankings in September 2021
  • 9 New Korean Dramas for You to Watch in October 2021
  • 5 Facts of the 2021 International Emmy Awards (3 South Korean Programs Are Nominated)

Source: 1

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Tags: Brand Reputation Rankings 2021How Do You PlayKvarietyLove Call CenterMullbery SchoolStreet Woman FighterVariety Show Brand Reputation Running Man
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