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November Top 50 Popular Variety Show Brand Reputation Rankings

Chian Kim by Chian Kim
November 7, 2021 - Updated on November 10, 2021
in K-Variety, Rankings
2
November Top 50 Popular Variety Show Brand Reputation Rankings

On November 7, the Korean Business Research Institute has published the Top 50 Korean most popular variety show brand-reputation rankings for November 2021. As a result, “Tomorrow’s National Singer” ~ 1st, “Street Woman Fighter” ~ 2nd, and “Mountain Village Playlist” ~3rd. Check out the complete list below.

Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in November 2021

Top 30 Most Popular Korean Variety Show Brand Reputation Rankings in November 2021. Image credit: Brikorea.
Top 30 Most Popular Korean Variety Show Brand Reputation Rankings in November 2021. Image credit: Brikorea.

The Korea Corporate Reputation Research Institute has analyzed 110,491,694 big data of the 50 most popular entertainment shows in South Korea from October 7, 2021, to November 7, 2021. The analysis consists of customer participation, media coverage, interaction, community awareness, and viewership value of 50 popular variety shows. Compared to 98,911,800 big data for variety show brands in October, it increased by 11.71 percent. 

TV Chosun’s new show, “Tomorrow’s National Singer,” premiered on No.1 on the list with a brand reputation value of 7,339,811. In the keyword analysis, the high-ranking phrases were “advance to finals,” “unpredictable,” and “death match.” 

While its highest-ranking related terms were “compete,” “advance,” and “vote.” In addition, the program’s positivity-negativity analysis revealed a score of 72.83 percent positive reactions.

Climbed to No.2 was Mnet’s “Street Woman Fighter” with a brand reputation index of 6,495,170, followed by tvN’s new show “Mountain Village Playlist” in the third spot with a total index of 5,439,677.

In the fourth place, JTBC’s “Knowing Bros” (Ask Us Anything) with a brand reputation value of 4,819,254. And finally, rounded out the top five, there’s MBC’s “How Do You Play?” with a brand reputation index of 4,725,822.

Here are the top 30 most popular variety show brand-reputations rankings from September to November 2021.

Top 30 Most Popular Korean Variety Show Brand Reputation Rankings from September to November 2021.
Top 30 variety show brand reputations rankings from September to November 2021. Image: Brikorea.

Top 5 Korean Variety Shows

1. Tomorrow’s National Singer

  • Brand participation index: 2,188,600
  • Media index: 1,515,853
  • Communication index: 889,463
  • Community index: 768,807
  • Audience index: 1,977,088

“Tomorrow’s National Singer” is a new variety show which debuted on No.1 with a brand reputation index of 7,339,811.

2. Street Woman Fighter

  • Brand participation index: 2,068,234
  • Media index: 1,048,468
  • Communication index: 1,198,318
  • Community index: 1,871,230
  • Audience index: 308,920

​​​The brand reputation index increased by 63.83 percent, from 3,964,490 in October to 6,495,170 in November.

3. Mountain Village Playlist

  • Brand participation index: 1,942,703
  • Media index: 1,358,492
  • Communication index: 803,085
  • Community index: 507,492
  • Audience index: 827,906

“Mountain Village Playlist” is a new variety show which debuted on No. 3 with a brand reputation index of 5,439,677.

4. “Knowing Bros”

  • Brand participation index: 853,311
  • Media index: 537,941
  • Communication index: 1,246,604
  • Community index: 1,884,835
  • Audience index: 296,563

​​​​The brand reputation index increased by 35.83% percent, from 3,547,965 in October to 4,819,254 in November.

5. “How Do You Play?”

  • Brand participation index: 779,024
  • Media index: 454,681
  • Communication index: 489,721
  • Community index: 2,223,918
  • Audience index: 778,478

​​The brand reputation index decreased by 8.34 percent, from 5,155,892 in October to 4,725,822 in November.

Top 50 Most Popular Korean Variety Shows

 Top 50 Popular Korean Variety Show Brand Reputation Rankings in November 2021.
Top 50 Popular Korean Variety Show Brand Reputation Rankings in November 2021. Image credit: Brikorea.
  1. Tomorrow’s National Singer
  2. Street Woman Fighter
  3. Mountain Village Playlist
  4. Knowing Bros
  5. How Do You Play?
  6. Home Alone (I Live Alone)
  7. Running Man
  8. PPONG School
  9. We Don’t Bite: Villains in the Countryside
  10. Radio Star
  11. My Little Old Boy
  12. Kick a Goal
  13. The King of Mask Singer
  14. Be My Daughter
  15. 2 Days & 1 Night Season 4
  16. Immortal Songs
  17. The Return of Superman
  18. My Golden Kids
  19. Poongryu: Battle between the Vocalists
  20. You Quiz on the Block
  21. Divorced Singles
  22. Gayo Stage (Golden Oldies)
  23. The Managers (Anyway, Go To Work!)
  24. Baek Jong-won’s Alley Restaurant
  25. TV Animal Farm
  26. Delicious Guys
  27. I Like Friday Nights (Friday Night is Good)
  28. Golf King
  29. I Like To Sing
  30. All The Butlers
  31. Amazing Saturday
  32. Anyway, Go To Work!
  33. Save Me! Holmes
  34. Show Me The Money
  35. Brave Solo Parenting
  36. Buddy into the Wild
  37. Let’s Play Soccer 2
  38. Same Bed, Different Dreams
  39. Late Night Ghost Talk
  40. Wakanam
  41. Park Won-sook’s Live Together
  42. Take Off Your Shoes
  43. Dogs are Incredible
  44. Need for Womance
  45. Doomed Marriage (Sad Couple)
  46. Boss in the Mirror
  47. City Fisherman
  48. Welcome, first time in Korea?
  49. Haebang Town (Liberation Town)
  50. Joseon Panstar 

Are your favorite Korean variety shows on the list? Share your favorite ones in the comment section below.

Subscribe to the Kpoppost Telegram channel for our latest stories and breaking news.

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  • “The King’s Affection” (Yeonmo) Actress Park Eun Bin HIDDEN Fun Facts You’ve NEVER Expected
  • HYBE x GEFFEN & HYBE LABELS JAPAN “&AUDITION” Global Audition 2021 to Launch in the US and Japan

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Tags: Brand Reputation Rankings 2021How Do You PlayKnowing BrosKvarietyMountain Village PlaylistStreet Woman FighterTomorrow’s National SingerVariety Show Brand ReputationVariety Show Brand Reputation Rankings
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  2. 💜 Autumn loves bts! 💜 says:
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