The Korean Business Research Institute revealed the newest brand reputation rankings for the most popular Kpop girl groups in January 2024. Check out the top 50 Kpop girl group brand reputation rankings for January 2024 below.
January 2024 Top Kpop Girl Group Brand Reputation Rankings
From December 14, 2023, to January 14, 2024, the Korean Business Research Institute collected 45,245,126 pieces of big data for Kpop girl group brands, representing a 12.11% increase compared to the previous month. The Institute utilized consumer behavior analysis and the latest big data to determine participation, media, communication, and community indices.
According to the analysis, BLACKPINK, NewJeans, IVE, TWICE, and LE SSERAFIM emerged as the top-ranking girl group brands in terms of popularity for January 2024.
Top 5
1. BLACKPINK
BLACKPINK, consisting of Jisoo, Jennie, Rosé, and Lisa, maintained their top position in the brand reputation rankings for January 2024. This achievement further establishes their status as a prominent Kpop girl group. The analysis outlined the following indices for the group:
- Participation Index: 206,040
- Media Index: 1,029,871
- Communication Index: 1,044,428
- Community Index: 2,394,738
As a result, BLACKPINK’s January brand reputation index reached 4,675,078, which decreased by 23.97% from December 2023’s brand reputation index of 6,148,842.
Moreover, the link analysis of their brand revealed strong associations with “appearance, achievements, and freedom,” signifying their widespread recognition and appeal. Furthermore, the keywords analysis that garnered the highest prominence were “Jennie, red carpet, and Billboard,” further highlighting their notable accomplishments and influence within the industry. A sentiment analysis of the BLACKPINK brand indicated an overwhelmingly positive ratio of 93.54%, affirming the group’s exceptional reputation and popularity among fans and the general public.
2. NewJeans
.@NewJeans_twt will receive the GROUP OF THE YEAR award at #BBWomenInMusic on March 6 in Los Angeles ?
— billboard (@billboard) January 24, 2024
Tickets are ON SALE NOW, with early access for Amex® Card Members. Terms apply. Supply is limited. https://t.co/yCtrByny95
Public on-sale starts January 27
Unable to… pic.twitter.com/QLX2WDFzrP
The rookie girl group NewJeans, who will be honored as the “Group of the Year” at the “2024 Billboard Women in Music Awards,” maintained the second position this month. They achieved the following indices:
- Participation Index: 406,912
- Media Index: 1,063,059
- Communication Index: 667,875
- Community Index: 1,930,847
As a result, NewJeans’ brand reputation index in January reached 4,068,692, a 13.99% decrease from December 2023’s of 4,730,218.
3. IVE
IVE, the quintet group that recently released a performance video of “All Night” featuring Saweetie, remained in the third place on the list. According to the analysis, they achieved the following indices:
- Participation Index: 312,460
- Media Index: 893,029
- Communication Index: 605,826
- Community Index: 1,533,763
IVE gained a brand reputation index of 3,345,078 in January, indicating a 26.44% decrease from the brand reputation index of 4,547,363 in December 2023.
4. TWICE
TWICE 13TH MINI ALBUM
— TWICE (@JYPETWICE) January 2, 2024
"With YOU-th"
Pre-Release Single Release on
2024.02.02 FRI 2PM KST/0AM EST
Full Album Release on
2024.02.23 FRI 2PM KST/0AM EST
?I GOT YOU Pre-Save & Pre-Orderhttps://t.co/rqlDD6lo8Q#TWICE #트와이스#IGOTYOU?️ #WithYOUth❤️? pic.twitter.com/PW0C1riIiv
TWICE, JYP Entertainment’s girl group set to release their 13th mini album “With YOU-th” next month, rose to the fourth position this month. The analysis showed an increase in the following indices:
- Participation Index: 80,580
- Media Index 983,976
- Communication Index 400,565
- Community Index 1,086,425
TWICE’s brand reputation index for January scored 2,551,545, representing a 1.56% increase from December’s brand reputation index of 2,512,388.
5. LE SSERAFIM
LE SSERAFIM, who will release their third EP, “EASY,” next month, rose to the fifth position. Based on the analysis, the group obtained the following indices:
- Participation Index: 215,492
- Media Index: 585,012
- Communication Index: 838,993
- Community Index: 771,099
The group’s brand reputation index scored 2,410,596 in January, a 4.15% decrease from 2,515,040 in December 2023.
Top 50
- BLACKPINK
- NewJeans
- IVE
- TWICE
- LE SSERAFIM
- aespa
- Girls’ Generation
- (G)I-DLE
- Red Velvet
- BABYMONSTER
- WJSN
- Oh My Girl
- fromis_9
- APRIL
- NMIXX
- MAMAMOO
- ITZY
- STAYC
- LOONA
- H1-Key
- Dreamcatcher
- Apink
- Kep1er
- cignature
- LABOUM
- Girl’s Day
- tripleS
- Alice
- Nature
- woo!ah!
- Secret Number
- Brown Eyed Girls
- f(x)
- EXID
- CLASS:y
- BlingBling
- I.C.U
- Billlie
- DIA
- Ladies’ Code
- Weeekly
- Weki Meki
- Everglow
- Rocket Punch
- BLACKSWAN
- Tweety
- Cherry Bullet
- Pink Fantasy
- Lightsum
- Queenz Eye
Is your favorite female Kpop group included in the latest rankings of the top Kpop girl groups? Stay updated with the Kpop brand reputation rankings, and feel free to share your thoughts in the comments section.
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Source: Brikorea.
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